On January 31, 2017, Buick released their full-length Super Bowl commercial starring Miranda Kerr and Cam Newton.
The commercial is called “Not So Pee Wee Football”, and in it, we see a young player transform into Carolina Panthers Quarterback Cam Newtown as Miranda Kerr steps in as football coach. The ad is even more fitting considering that Kerr is a huge fan of Buick. She recently told ET, “Buick makes such a beautiful, timeless car and they [have] such great performance, so I was like, ‘Of course I’d like to be a part of this.’ It’s just incredible.”
Kerr, 33, may be a Patriots fan, but she and Cam Newton got along swimmingly to film the spot. The supermodel told ET, “We did a lot of behind-the-scenes shooting in the car and dancing around the car, and he was just very playful, so it was fun, very good.” She later added on, “He had a lot of fun with the little pee wee football team. They were just absolutely adorable! They took it very seriously, and it was so cute to see them interact with Cam. It was a beautiful day and luckily we escaped the rain. Everyone just had a lot of fun.”
Publicis Groupe’s Engage M1 is behind the ad. According to AdWeek, Publicis agencies Leo Burnett Detroit and DigitasLBi Detroit merged to create Engage M-1. A Publicis spokesperson told AdWeek, “After years working together on General Motors in Southeast Michigan, DigitasLBi and Leo Burnett will come together as a united partnership—Engage M-1 (reflecting the central roadway of Detroit)—serving our General Motors clients including Buick and GMC.”