Bello Verde Custom Suits Enters the ‘Shark Tank’: 5 Fast Facts You Need to Know

Bello Verde, a full service menswear retailer specializing in custom suits, enters the Shark Tank on January 16.

Heavy interviewed CEO and founder Joe Chay. Here’s what he told us about his clothing company that creates suits, shirts, jackets, trousers, tuxedos, casual button ups and ties for clients.

To read all of Heavy’s Shark Tank coverage, click here.


1. Joe Started at Astor & Black & Bought Them Out of Bankruptcy

custom suits, custom suits shark tank, astor and black

Chay started in the custom clothing business at Astor & Black as a salesman and went on to become one of their top salesman company wide.

He broke away from Astor & Black after a private-equity takeover and, using the connections he made there, started Bello Verde in October of 2012. However, after his former company declared bankruptcy in August of 2013, he took a financial risk and bought it, because he wanted to restore the highly regarded brand.


2. They Come to You

shark tank suits, shark tank products, suits on shark tank

Since their clients are “movers and shakers” Bello Verde will travel to their home or office. “It’s a perk for our clients…They don’t always have the time to break free from the office for a few hours to shop,” Chay said.

Their tailors, who they refer to as “professional clothiers,” don’t necessarily make the clothes themselves, but consult with clients about their wardrobe needs. The clothiers are armed with sales, clothing and styling knowledge.

In order to provide the best customer service possible, the company also offers accessories. “Any accessory you can think of to complete a wardrobe, we carry it. We don’t want them to get a great suit and then have to worry about shopping for shoes to match. We do it all,” he explained.


3. Experience Sets Them Apart

suits on shark tank, shark tank ideas

In his opinion, what makes the company stand out from their competitors is the fact that they’ve been in the business for so long. “When I started in this business almost 10 years ago, you didn’t have all the one-off custom guys that you see today,” Chay said. “The market has been saturated with everyone thinking they can make it sustainable and scalable, but we actually did it long before.”

Their suits fit diverse budgets, ranging in cost from $700 to $15,000, depending on the fabric. “We’ve made long-standing connections with our manufacturers and vendors which allows us to bring a luxury product to our consumers at a very reasonable price,” Chay said.


4. Dean & Uriah Are Brand Ambassadors

dean cain suits, dean cain shark tank, dean cain girlfriend, dean cain superman
Dean Cain, best known for playing Superman on Lois & Clark: The New Adventures of Superman, and UFC fighter Urijah Faber entered the Tank with Chay.

When asked how the partnership came about, Chay explained that they are both his longtime clients. “Dean and Urijah are both good friends and clients of mine. They have been wearing the product for years. I think of them as brand ambassadors, really,” he said.
As for having them come along for the reality show, he said, “I asked them to help pitch with me because it further confirms our credibility.”


5. His Younger Brother Gave Him the Idea to Go on ‘Shark Tank’

shark tank best products

(ABC)

As for how his appearance on the reality show came about, Chay gives his sibling the credit, saying:

My little brother actually gave me the idea. He’s a big fan of the show heard they were holding auditions in Columbus. I was hesitant at first and didn’t want to spend an entire day standing in line, but when we arrived, there was no line so I thought “Eh, why not?”. I made my pitch and apparently they not only liked the business, but my personality and energy as well. I guess I have a reality entertainment-like quality.

To read all of Heavy’s Shark Tank coverage, click here.

5 Comments

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

5 Comments

custom clothing

My brother suggested I may like this website. He was
totally right. This submit truly made my day.
You cann’t believe simply how much time I had spent for this info!
Thank you!

custom clothes

hello!,I really like your writing very so much!

percentage we communicate extra approximately your article on AOL?
I require a specialist on this house to unravel my problem.

Maybe that’s you! Having a look forward to peer you.

Discuss on Facebook