If you’re looking to stock up on fashion essentials, Amazon Prime Day is the day to do it. Huge discounts mean you’ll get wicked savings on everything you need for summer, and the rest of the year. Prime Day might be just as much fun as black Friday shopping. In fact, you might want to stock up on those Christmas presents now while selection is good and prices are even better. Not an Amazon Prime member? There’s never been a better time to sign up for a 30 Day Free Trial.
If you’re looking for more than fashion options, check out the Amazon Prime Day Deals page. You can also look for more of our favorite Prime Day deals on toys, home goods, outdoor gear and more on our Shopping page.
1. 39 Percent Off Kattee Urban Style 3-Way Women’s Genuine Leather Shoulder Tote Bag
Kattee ups the ante on messenger bags with this classic leather tote that’s both functional and fashionable. The elegant urban styling of this leather bag features a zipper pocket on the front exterior for holding your wallet or cell phone, side patches with adjustable buckles to give you a comfy carry, and an interior with main compartment pocket can store up to 13.3″ tablet. The back wall of the interior also has another zip pocket, along with a wallet holder and cell phone holder. It’s a terrific deal today at 39 percent off. While we love this regal red, this leather shoulder bag also comes in orange, pink, black and dark blue. The Hynes Eagle Casual Canvas Crossbody Messenger Bag is great for weekends and out of office kinds of days, with lots of fun color options and a roomy pocketed interior, plus it’s 44 percent off for Prime Day, and some other colors are even more deeply discounted. If you love to switch out your purses, make it simple with the Dahlia Women’s Purse Organizer. At 33 percent off today, this little essential helps you keep all your items organized and neat. It even has a retractable key hook to keep keys close at hand with no digging.
Price: $52.99 (39 percent off MSRP)
2. 40 Percent Off Mae Women’s Hi-Neck Lace Bralette
This sexy, lacy bralette is a must have in your lingerie collection. It can save you when you’re wearing a low cut dress or top, acting as a sweet little camisole, but with less bulk around your midriff. At under ten bucks, it’s also a killer deal, so why not get the aqua and coral colors too? If you love the bralette, but you’re not so crazy about the high neck look, the Mae Women’s Lace Padded Bralette has less at the top and a bit more lace along the bottom. For a super sexy look in all your minimal summer clothes, the Mae Women’s Racerback Lace Bralette is perfectly priced at under ten bucks too, and it’s a sassy sleepwear piece if you want it to be.
Price: $9.60 (40 percent off MSRP)
3. 40 Percent Off Lark & Ro Women’s Dresses 3/4-Sleeve Knit Fit-and-Flare
Today is the perfect day to get yourself the quintessential little black dress. This cutie from Lark & Ro is a sweet deal at 40 percent off the regular price. The stretchy knit rayon and spandex fabric flows beautifully, and the fit and flare styling is universally flattering on almost every body type. This cutie comes in blue, green and purple if you want to add a couple other colors to your closet as wardrobe building blocks. If you’re strictly looking for a summer dress, the Lark & Ro Women’s Dresses Cold-Shoulder A-Line is a sassy summer option and an equally good Prime Day deal at 40 percent off. The Lark & Ro Women’s 3/4 Sleeve Shift Dress is a perfect casual option for afternoon cocktails or a summer garden party and it comes in two gorgeous colors, poppy and aqua.
Price: $23.40 (40 percent off MSRP)
4. Up to 45 Percent Off Tom’s Ware Womens Handkerchief Hem 3/4 Sleeve Scoop Neck Tunic Top
This cute Tom’s Wear top for women features all of the latest cute fashion details. Pretty in pink, it has a softly flared bottom and handkerchief hemline. The scoop neck makes it perfect to wear with some of our fun Prime Day jewelry finds, and the 3/4 length sleeves are cool and comfy for summer. This sweet women’s shirt comes in a rainbow of more than a dozen colors, and the rayon and poly blend is soft and moves with you. Slip it on over some leggings for a fun and comfortable outfit.
Price: $14.99 – $17.99 (Up to 45 percent off MSRP)
5. Up to 58 Percent Off MiYang Women’s Polka Dot Halter Push Up Slim Tankini
So you’re getting a bit of a late start on summer, but that means great Prime Day deals so you can stock up on all the necessities like cute swimsuits. This adorable tankini from MiYang features a cute polka dot and ruffled halter top, and a ruffled swim skirt with a polka dot waistband. It’s a killer price at up to 58 percent off today, and you can get it in three different colors. Don’t forget to protect your eyes while you’re out in the sun. The Duco Women’s Shades Classic Oversized Polarized Sunglasses offer 100% UV protection to keep you seeing and sitting pretty, plus they’re 67 percent off with this Amazon Prime Day deal. If you love to read at the beach, but you still want to look fashionable, the Coyote Eyewear Polarized Reader Sunglasses look like regular fashion sunglasses, but they come in three different diopter powers and a couple of colors.
Price: $19.99 – $23.99 (Up to 58 percent off MSRP)