Vivimos! Toast of the BACARDI Family


SPONSORED. ¡Vivimos!, “we live,” is a toast for the bold and the passionate. For a taste of the ¡Vivimos! spirit, watch this short film inspired by true events about the BACARDÍ family and their role in the Cuban liberation. Emilio Bacardí Moreau, eldest son of BACARDÍ founder Facundo Bacardí, was a staunch supporter of Cuba’s independence and created an underground network in the late 1800s. He used his rum factory as a front to funnel funds, transmit secret messages and distribute revolutionary newspapers.

That unstoppable essence of Emilio lives on in men today, inspiring us to live bold and passionate lives. Visit to learn more about BACARDÍ’s storied origins.

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