Ultimate Fighting Championship pay-per-view events have become more and more accessible over the years, and now the promotion has broadened the horizon even further, having reached a deal with Roku, Inc. The promotion announced the multi-year agreement with the consumer electronics firm earlier today.
“We are always looking at the latest technology and the newest ways to bring the UFC experience to our fans,” stated UFC President Dana White. “Roku is another way for the fans to get more UFC and watch all the UFC events live and in HD.
Roku has made waves in the entertainment market mainly due to their highly popular streaming video player, which comes in the form of a box that can be hooked up to the consumer’s television set. The product, which was first released in 2008, gives the user access to over 50,000 movies, music entertainment, and sporting events. The cost of the box is a mere $79.99, and a price tag of $99.99 is slapped on the HD version.
The video player will not only be broadcasting UFC pay-per-views, beginning with the highly-anticipated UFC 114, which features the long awaited bad-blood battle between Quinton “Rampage” Jackson and Rashad Evans, but it also will allow users access to unaired preliminary fights, event previews, and past match ups from the UFC Vault. The official UFC-Roku live event experience begins on May 29.