UFC campaign on Spotify most successful in history
The Ultimate Fighting Championship and music are hardly synonymous, but the correlation between the two is irrefutable.
At least, that is what the recent campaign run by the UFC on music streaming powerhouse Spotify indicates, according to Mashable.com.
Leading up to the finale for “The Ultimate Figher: Live,” the UFC launched a campaign on Spotify allowing fans the opportunity to dictate what song each fighter would walk out to prior to competing. Every fighter on the card picked two songs, and fans were able to listen to both and vote on which song should serve as each fighter’s entrance music.
As far as the success of the campaign, the UFC earned four-times as many votes as any other campaign put on by a company in the past. Gillette and Universal Studios are among the list of other organizations that attempted similar campaigns.
Neither Spotify, nor the UFC would reveal the total vote tally.
This effort is not the first by the UFC to break through on a social networking medium, as the promotion has a highly publicized Facebook page, thanks predominantly to free fights which stream prior to Pay-Per-Views and events on cable television.
The promotion has not announced any future campaigns with Spotify, though, after this report, they should be expected.
Check out our complete coverage of “The Ultimate Fighter: Live”