Nike is about to test the market for hilariously priced shoes. Lebron X brand shoes are set to launch later this year and experts think the shoe could go for between $290 and $315. That’s a whole lotta dough for shoes that will give up in the 2010 Eastern Conference Semi-finals and could actually keep you from scoring. If the experts are correct and these shoes end up costing around $300, then these shoes will be the most expensive sneakers ever released.
So what do you get when you order a pair of Lebron X’s? Nike claims “the shoe features the first full-length visible Nike Zoom unit, dynamic Flywire technology, Hyperfuse construction and Nike+ Basketball brings the shoe to a whole new level.” What does that mean? It’ll tell you how high you jump and how fast you run — both are important bits of info to know if you are trying to escape from Cleveland.
The big question is will people buy it? Sales of basketball shoes and sneakers overall have gone up in recent years, particularly on styles that cost more than $100, but how will the market react to a $300 shoe? Think of the Lebron X’s as a $5 shake and the market as John Travolta.
“I don’t know if it’s worth $5 but it’s pretty f**kin’ good.”