The NFL will begin producing exclusive content to be distributed through Twitter, allowing post-game highlights to be released to the social media site after every games, reports The Wall Street Journal.
Other exclusive content, to be produced by a dedicated team within the NFL, will include fantasy football advice and exclusive interviews. This continues Twitter’s foray into traditional mainstream media following deals the company signed with BBC America, The Weather Channel and A&E Networks. Not to mention the company’s eagerly anticipated IPO filing, the most high-profile tech offering since Facebook tanked in 2012.
The NFL has also been making moves into the tech sphere. In August, USA Today reported that the league was looking into striking a deal with YouTube that would allow the video site to show live NFL games.