With his slicked-back hair, chunky glasses and leather jacket, it’s almost as if the Republican party created Scott Greenberg in a lab to make someone for millennials to relate to. Watch his first add for the GOP above; if you haven’t seen it yet, you will.
Will this trendy young man help the Republican party seem like it cares about young people?
Here is what you need to know about Greenberg and his role in hip-ifying the GOP:
1. He’s the Star of the GOP’s New Ad Campaign
As part of a six-figure cable ad buy, the Republican party has rolled out a series of commercials featuring people who don’t statistically vote for the GOP, talking about why the Repubs fit their lifestyle the best.
The ad series features a woman named Raquel who believes a strong American is a strong military, a mother named Angel who thinks that schools are for the kids, a young barista named Emily who believes in opportunity for all, and 20-something cool-dude Scott who thinks that fracking for shale will give his friends jobs.
2. He Thinks Reducing Regulations Will Lower Gas Prices & Make Jobs
In Scott’s two adds, posted on the GOP’s Youtube page on March 16, he forms a general, vague thesis about how clean energy is bringing up gas costs and how unidentified “regulations” make it impossible to hire anyone.
Of course he said this from the inside of a nice new-looking car and while mentioning that he pays his own electricity bills. However, in the midst of his criticizing people who want to “hurt” employers, he makes no mention of the companies that don’t hire new people to keep their profits high.
3. The GOP is Desperately Trying to Reach Young People
Since the 2012 election, when 60 percent of the 19-to-29 vote went to Barack Obama, GOP masterminds have been asking themselves how they will be able to win back the youth vote. The main tactic since then has mostly been to blame President Obama for the woes affecting people under the age of 30. Like Scott, who blamed his friend’s unemployment and high electricity bills on Democrats, Republicans have also gone after Obama on charter schools, NSA surveillance and taxes to try to win the votes of young kids.
4. He Just Bought a New House
After the ads were released, the National Journal was able to glean a few bits of information about the mysterious man behind the glasses. According to an Instagram account believed to be his, Scott is a new homeowner, a great privilege for someone so young in the United States these days.
His Instagram and his Twitter account are both set to private now. However, the National Journal was able to figure out that one Scott Greenberg works as the Public Relations and Publications Manager in Washington, D.C., at the Washington Ballet. Check here.
Wait, if he does work at the Washington Ballet, doesn’t that mean…
5. His Party Opposes the NEA, the Group That Funds His Employer
The Republicans are infamous for their aims at cutting federal money going to the arts. If Scott Greenberg really does work at The Washington Ballet, that’s really too bad for him considering we already know how much he values “paychecks.”
According to its website, the Washington Ballet receives a lot of federal taxpayer dollars every year to fund its work. Specifically, it receives grants from the D.C. Commission on the Arts and Humanities, the National Capital Arts and Cultural Affairs program administered by the U.S Commission of Fine Arts, the National Endowment for the Arts and the Government of the District of Columbia. All have provided support for The Washington Ballet’s artistic, educational and community engagement programs.
If you’re unfamiliar with the work the National Endowment for the Arts does, you can read about it here, but the name also should be familiar to you from the 2012 election. During the race Republican candidate Mitt Romney said he would cut NEA funding in half.