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WATCH: New Gun Control Ad Compares Guns to Dildos

Gun control advocacy group Evolve has released a video designed to be an eye-opening conversation starter on gun control. Evolve wants you to lock up your guns just as you would lock up your sex toys.

In the ad above, two kids are seen sword fighting with large dildos as one of their mothers, presumably the owner of said dildos, looks on mortified. Then a voice reveals the moral of the ad: “If they find it, they’ll play with it. So lock up your guns.”

While the ad takes a fresh approach to a serious issue, it is in questionable taste. It compares a mother’s embarrassment about her unmentionables to the gun death of a child. Not locking up guns properly leads to more than 100 accidental child deaths per year in the United States.

WATCH: Stairs at World Cup Stadium Shaking Under Weight of Fans

Cameras caught the stairs at Rio's Maracana stadium at Brazil's World Cup shaking unsafely under the weight of fans. Watch the video here.

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