Ben & Jerry’s New Flavor: The Tweets You Need to See

ben jerrys new flavor, ben jerrys black lives matter, twitter, tweets, black twitter

A screenshot of Ben & Jerry’s Twitter account. Because of the ice cream’s statement on Black Lives Matter, Twitter erupted with #BenAndJerrysNewFlavor. (Twitter)

Ice cream company Ben & Jerry‘s released a statement on “Why Black Lives Matter,” which asks customers to “not be complicit” in joining a fight against what it calls systemic racism and injustice.

Twitter responded with #BenAndJerrysNewFlavor, which ties in racial justice language with possible ice cream flavors. Suggestions from Twitter users had phrases associated with the Black Lives Matter movement, along with images and GIFs of famous black Americans.

In its statement on Thursday, Ben & Jerry’s said, black lives matter “because they are children, brothers, sisters, mothers, and fathers.

“They matter because the injustices they face steal from all of us — white people and people of color alike. They steal our very humanity.”

The statement said the first step is to understand there is systematic racism and injustice. Ben & Jerry’s also made sure it offered “respect and value” to law enforcement, adding, “the commitment to our communities that those in law enforcement make, and we respect the value of every one of their lives.”

“All lives do matter. But all lives will not matter until Black lives matter,” the statement reads.

Twitter turned to the names of famous African Americans:

This isn’t the first time Ben & Jerry’s has taken a political stance. In May, the company released “Empower Mint,” a peppermint ice cream with fudge brownies and fudge swirls.

“Since our country’s inception, many brave Americans have battled to expand voting rights and voter access for African Americans, for women, and young people, but the recent passage of restrictive policies in North Carolina takes our country backwards,” said cofounder Ben Cohen in a press release.

Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


  1. ;( since in their view blm less than wl, then by how much compensatory amount would bl equate wl… how much of the rest of society are you willing to concede in order to satisfy the ravenous appetite of the minority that controls you… even though obv they as a collective put themselves in that position to begin with… if you don’t want to be treated like a criminal, then start behaving like a decent human being; obv. disavowing the politically violent blm’d be a nice start. preaching to the convert is just senseless. this will accomplish nothing of substance, because it’s the same superficial demlibleftard moral sup crap as always. hate to told you so, but just saying the truth…

  2. Dumb ace crackahs think we ain’t gonna get dem too. The hippies go first. Cept they wimmens. Put dem on da Block, cuz

  3. here are my ‘bright’ ideas: Bad Cop, No Donut! (vanilla with small glazed donut holes); The Thin Blueberry Lime (okay, might not be the best flavor combination…); Above the Shangri-La (a Chinese-inspired coconut ice cream with almond jelly and/or egg custard); Who will police the police-cream? (black/white ingredients combo).