The Natural Grip, custom handgrips to aid in workouts, entered the Shark Tank in 2014 and scored a deal with Robert. Later that year, we interviewed owner Ashley Drake, who told us that the company grew by a staggering 500 percent after her appearance on the show.
We caught up with Season 6-contestant Drake, whose business is being revisited on Season 8. As for new developments, she said, “2016 has been a busy year for The Natural Grip. We have been focused on expanding our bulk sales program and expanding our line of custom Natural Grips.”
Here’s what else she told us about…
Robert & His Team’s Continued Involvement
Robert and his team are still very involved with The Natural Grip. We collaborate with his team to make the best strategic decisions for the company. It is great to have their support and input.
Their Creation of a Protection Line for the Armed Forces
Our Protection Line honors all branches of the armed forces and we are proud to contribute to the Wounded Wodders charity with a percentage of these sales. These grips are very popular with our customer base and we will be expanding our military styles in early 2017.
Introducing New Products
The best part of a small business is that you are never at a lack for things to work on and improve. We introduced the world’s first graphically enhanced pegboards in January of this year and they have been a huge hit. We plan to continue to grow our innovative style as well as increase the internal automation of our business systems.
Adding New Retailers on a Daily Basis
Due to the successful growth of our bulk sales program, we add approximately three to five new retailers daily. Reebok.com has become a retailer in 2016 and we are very excited about this new partnership.
Expansion Since the ‘Tank’
On October 1, we moved in to a new product facility in Louisville, Kentucky. This new facility has streamlined production and increased efficiency. We have definitely increased our staff since originally airing on Shark Tank. It’s important that we maintain the capability to meet the demand that our product requires throughout the year.
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