We interviewed founder Charlie Williams, who started the company with Brad Boskovic. They have printed for brands like Google, Yahoo, LinkedIn, Team USA Soccer, Disney, Detroit Pistons, Tampa Bay Buccaneers, Miami Heat, Audi and BMW.
The entrepreneurs, who got on the Tank after attending an open casting call in Chicago, were working together at Boskovic’s family printing company when they decided to collaborate on the project. “Once Brad came up with the initial idea, it quickly became a pet project of ours,” Williams explained. “After some initially positive feedback, we knew we had something special on our hands and had to keep it going, and DigiWrap was born.”
Here’s what else he told us about…
How the Idea Came About
The initial tissue paper prototype was created by Brad at his family printing company at the request of a customer after discovering that that short run tissue paper didn’t exist. They were desperate and needed something in hand within 48 hours. Brad spent the next 24 hours struggling with his concept, until he was able to get them what they needed in time for their event. Their elation with what he had done upon receiving their sheets was the first aha moment for us. We spent the next couple years refining the product and improving the processes.
Interesting Designs They’ve Printed
We have definitely had a wide variety of designs and uses that we would never of imagined. We’ve seen everything from literally solid colors being printed without images or patterns, to incredibly complex designs with high-res professional photography. However, the most memorable would have to be a very elaborate collage of 70s nudists – we jokingly refer to that one as the ‘naked tissue’ job.
Nerves in the ‘Tank’
Much like the uphill climb to the top of a roller coaster, it’s the waiting and anticipation that’s the most nerve racking. Once you are in the Tank, you are doing your best to react and there’s no time to dwell on your nerves.
Plans for the Future
Our first objective is to make our current niche products-gift bags and tissue paper-more mainstream. However, we are always looking to add a DigiWrap twist to other products. Our next focus would most likely be a other digital packaging products like ribbon and/or boxes.
Shark Tank products for the holidays: