The Super Bowl may be an American holiday, but for Champions League, the world takes notice. The UEFA Champions League final is one of the most widely-viewed television events on the planet, and 2016 should see even more views and tweets than the year before.
When Barcelona beat Juventus to win the 2015 final, UEFA estimates that 180 million people in 200 countries witnessed them raise the trophy. Nielsen claimed a 1.3 household rating in the US, with a peak viewership of over four million in the later stages of the match.
Those numbers are an increase from the 2014 final, when Real Madrid came from behind to defeat Atletico Madrid. The ratings for the 2015 final were up by 18 percent, and that number is expected to grow for this year’s final.
By comparison, Super Bowl 49 was estimated to have 114.4 million viewers.
In the UK, UEFA will be tracking YouTube numbers along with cable ratings. UEFA is not happy with their ratings after securing an exclusive broadcast deal with BT Sport, who paid over £800 million for the rights to Champions and Europa League. In an attempt to increase their audience, BT Sport is streaming the Champions League final for free on YouTube.