Justin Timberlake and Christopher Walken appeared in Bai’s 2017 Super Bowl ad, which started with the Pulp Fiction actor saying, “I don’t want to make it done. I just want to tell you I’ve had enough. It might be crazy but it ain’t no lie baby: bye, bye bye.” The ad then cuts into NSYNC’s hit single, “Bye Bye Bye.”
Alana Radmin, VP brand communications for the antioxidant infusion drink brand, recently told Billboard, “Our CEO and Justin had been talking for a while about how he could get involved with the brand, and the ways we could work together. [Justin] is a very creative guy, he has a lot of thoughts on everything from innovation to marketing content. He really adds a lot of value.”
The company’s full length commercial is called “Jentleman” and was both funny and serious all at once. What exactly is Bai? Bai beverages are antioxidant-infused using coffee fruit, superfruit, and have only 5 calories, 1 gram of sugar, and no artificial sweeteners. Their website reads, “They’re pretty much a party in your mouth.”
In October 2016, Fortune announced that Timberlake would be investing in the drink. The pop star told Fortune, “I’ve been a fan of Bai for a long time… This partnership was created from a shared desire to help people put better ingredients in their bodies without sacrificing taste.” Bai founder and CEO Ben Weiss added on that Timberlake was a great choice because he fits the core Bai demeographic– older millennials.