Watch the preview above, and stay tuned for the full-length video!
Last week, Justin Timberlake released a teaser for the new Bai Super Bowl ad. He doesn’t speak in the preview, but frankly, that’s ok– watching Justin Timberlake stare seductively into the camera in a velvet suit is enough.
Alana Radmin, VP brand communications for the antioxidant infusion drink brand, recently told Billboard, “Our CEO and Justin had been talking for a while about how he could get involved with the brand, and the ways we could work together. [Justin] is a very creative guy, he has a lot of thoughts on everything from innovation to marketing content. He really adds a lot of value.”
Timberlake is not only a brand ambassador for Bai, but he’s also the newly appointed Chief Flavor Officer. The company’s full length commercial is called “Jentleman” and, according to Radmin, it will be “serious” but feature some humorous moments, too. It’s hard to tell what the full commercial will be about. In the preview, we just see Timberlake looking fancy in a maroon suit, as the camera zooms out to reveal some Bai drinks sitting on a table in front of him.
Bai drinks are antioxidant-infused using coffee fruit, superfruit, and have only 5 calories, 1 gram of sugar, and no artificial sweeteners. The company’s website reads, “They’re pretty much a party in your mouth.” In October 2016, Fortune announced that Timberlake would be investing in the beverage. In a statement, the pop star told the outlet, “I’ve been a fan of Bai for a long time… This partnership was created from a shared desire to help people put better ingredients in their bodies without sacrificing taste.” Bai founder and CEO Ben Weiss added on that Timberlake was a great choice because he fits the core Bai demeographic– older millennials.
Justin Timberlake won’t be the only celebrity featured in this evening’s Super Bowl. Actress Melissa McCarthy will star in Kia’s ad, Miranda Kerr and Cam Newton in Buick’s ad, and Adam Driver will be part of Snicker’s first live commercial.