Make It Count

Nike asked filmmaker Casey Neistat to create a short film based on the phrase “Make It Count”. He took the shoot budget and spent it all on an inspiring 10 day trip around the world with his pal.

Kobe Bryant is “Black Mamba”

Robert Rodgiguez directs Nike’s epic ad for Kobe’s new Zoom Kobe VI shoe. Bruce Willis, Danny Trejo and Kanye West join exploding busses and helicopters, flaming basketball courts, zombie adversaries, and a puppy hostage.