Back in June of 2011, the news broke out News Corp would be putting MySpace up for sale and their investment bank, Allen & Co, would be responsible for finding a buyer. It comes with no surprise that after Justin Timberlake played the role of the investor, Sean Parker, in the Hollywood Hit, “The Social Network”, he would end up playing a major role and would change the direction of the new MySpace.
Specific Media bought MySpace from News Corp. for $35 million in cash and stock on June 29th, 2011. Tim Vanderhook, CEO of Specific Media was responsible for bringing Justin on board as an investor for Myspace.
In an interview done with the LA Times, Tim Vanderhook, CEO of Specific Media says,”Justin is a tremendously bright guy who is really passionate about the opportunity for artists to build a community with fans. He’s excited about the platform and the ability to interact with his fans. He’s well aware of the all the unique opportunities that digital media affords someone like him. He will use the platform himself and show other artists how to use it”
Vanderhook says, he wants to turn MySpace into what it was originally supposed to be, an outlet for musicians, artists and content creators.
A few days ago, Justin Timberlake wrote an open letter to his fans on the new Myspace, making an announcement, saying he will be returning to music, and will be releasing a new album called The 20/20 Experience in 2013. Justin also released a new track called “Suit & Tie,” featuring Jay-Z. Timberlake says, “It was probably the best time I’ve had in my career….Just creating with no rules and/or end goal in mind and really enjoying the process.”
What MySpace doesn’t tell you is that signing up for the new MySpace is required in order to listen to Timberlake’s new track, “Suit & Tie.”
Before signing up for MySpace, you can take a listen to Justin Timberlake’s new track “Suit & Tie” right here on Heavy.com!
Here is a quick glimpse of what the new MySpace looks like:
The new MySpace user experience has a very unconventional design, reling on the user to scroll horizontally for content, rather than the traditional vertical scroll. Other aspects of navigation appears confusing to new users. It’s only a matter of time whether or not new users can get accustomed to the site’s redesign, which will be very important since they are relying on a high user adaption rate.