Tech

Former Ticketmaster President Nathan Hubbard Is Twitter’s New Head of Commerce

After departing Ticketmaster two weeks ago, Nathan Hubbard tweeted he was joining Twitter as its new commerce chief. The exec will help the microblogging platform focus on new e-commerce efforts.

Reporting to Twitter’s global revenue head Adam Bain, Hubbard will be tasked with offering tools for retailers to sell products through tweets.

Adam-Bain-Twitter

Twitter’s Global Revenue Chief Adam Bain. (Vimeo)

Techcrunch proposed that Twitter could incorporate Jack Dorsey’s Square to support a powerful sales system.

Twitter-Nathan-Hubbard-Commerce-Square

Hubbard could incorporate Square, a small device that speeds up payments from any location (Getty)

At Ticketmaster, Hubbard had overseen a $75 million overhaul of the ticket site’s online services. Hubbard, a musician himself, was in charge of acquiring new business in realms like competitive sports. Since the exec has experience handling projects like this, Twitter felt it was a perfect fit for him to handle altering their business strategy to work with retailers instead of competing against them.

Share this article!

Share Tweet Share Email

His reputation leading an unpopular firm could impact his efforts at the company. Price gouging and high fees were some of the frequent criticisms he had at Ticketmaster. If this is Twitter’s hope for preparing for an IPO, Twitter should be cautious.

Twitter’s ‘Report Abuse’ Button — Sensible or Censorship? 5 Fast Facts You Need to Know

After three female journalists in the UK were threatened with bomb scares, Twitter responded to the surge in sexist attacks with updated abuse features — sparking a vicious war of words between feminists and hacktivists.

Click here to read more

Respond To This

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Tech you need to know

Follow

Get every new post delivered to your Inbox.

Join 452 other followers