Apple has released its first video advertisement for gold/champagne iPhone 5s. The ad focuses on the iPhone’s gold edge and metal ring surrounding the new fingerprint-scanning home button.
The ad is set to the “Ooh La La,” by English electronic musicians, Goldfrapp. There’s also some extreme close-ups of gold.
According to Business Insider, Apple has lost some of its “marketing groove,” as main competitor Samsung’s ads have done better in touting their “Galaxy Gear” smart watch. Check out the ad below: