This new update has offered another level of conversation for Snapchat but is similar to some of Facebook’s most popular features like news feed and timeline since it provides a quicker response for friends to stay engaged with others. CEO Evan Spiegel spoke at Techcrunch Disrupt last month revealing some of his upcoming plans. Facebook was a frequent topic of discussion for Spiegel. Stories has potential to offer considerable advertising opportunities for brands too.
This is clearly Spiegel’s response to a “send all” feature or group messaging. The update is now available for iOS and Android apps and can be downloaded from their respective stores.