1. Cloak Is an iPhone App for Avoiding People
The full name of this App Store offering is “Cloak — Incognito Mode for Real Life”. Cloak describes itself on the App Store page as “the antisocial network.”
Users can use Cloak to “Hate Follow” people in their lives that they want to keep tabs on, if only to avoid them. Cloak users can get info about where people they hate are currently hanging out, based on information pulled from social networking accounts.
2. Cloak Doesn’t Support All Social Networks
New York Daily News reports that not all social network activity can be traced by Cloak.
NY Daily News writes:
“The concept works using data from Instagram and Foursquare to provide real-time updates. Major networks Facebook and Twitter aren’t included in the service (Twitter is ‘too vague’, according to the company), but the makers hope to add more social networks in the future.”
Cloak appears to be iPhone-only, for now.
3. Cloak Is One of Several Anti-Social Services
Hell is Other People is “an experiment in anti-social media,” according to their website. The site tracks your friends using data from FourSquare, and then helps you find places to hang out that are far away from those people.
4. Cloak Has Multiple Uses, Even For Social People
App that helps you physically avoid people, as opposed to most apps, which just help you pretend people aren't there. http://t.co/8CeNAn1Krk
— Huge (@hugeinc) March 18, 2014
CNN reports that using this app doesn’t have to make you anti-social:
“Dodging friends isn’t necessarily an anti-social activity…there are plenty of times a person might want to avoid being seen, such as while on a first date or during a quick run to the grocery store in pajamas. Anyone playing hooky, recovering from plastic surgery or carrying on a clandestine relationship might also find the app useful…
Some are exploring Instagram images by using the map, while others have set up alerts for people they do want to see.”
5. Cloak Is Not the Same as Cloak VPN
— Robert Baird (@rj_baird) March 18, 2014
The “anti-social” Cloak app should not be confused with the similarly named Cloak VPN app. There has not yet been any indication that the new Cloak app or the Cloak VPN service will change their name to avoid confusion.