Instagram is experiencing some technical issues. We're aware and working on a fix.
— Instagram (@instagram) August 28, 2014
Oh no! The web app has been down for about 45 minutes with the problem affecting both Android and iPhone users.
Meanwhile, other social networks are alive with people sharing their despair:
— Nicole Murray (@NixyAquar16) August 28, 2014
“#Instagramnotworking” skyrocketed to the top of Twitter’s trends after the crisis appeared.
Since being taken over by Facebook in 2012, Instagram has had a pretty good track record with outages.