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Mobile marketing is becoming more and more popular because it’s so much more effective than social media marketing and email marketing. It also tends to be much more affordable, especially when you use something like the SMS Marketing Platform from GlobalMessaging.
Here’s why.
Directly targeted
SMS marketing is a huge part of a mobile marketing campaign, and text messages go right to the hand of the person you want to contact. These text messages have a 98 percent open rate and are generally read within 15 minutes.
Social posts tend to be much less personal and therefore easier to skim over, whereas text messages make the reader feel special, as if the offer contained within is just for them. This naturally makes them more likely to click or take action.
Easy to measure ROI
If you use a good SMS marketing platform, you can take a look at exactly what’s happening with your messages including who is opening them and whether any action is being taken from there. This gives you the chance to see what’s working and what’s not, a valuable tool when it comes to planning future activity. This is why mobile marketing is so effective because it gives you the chance to refine your strategy.
Almost everyone has a smartphone
While social media and email campaigns might be a big part of a mobile marketing strategy, not everyone is optimizing their efforts in these areas to cater for mobile-only users. For example, 78 percent of Facebook users are mobile-only, something that often isn’t considered when linking through to video content or websites not designed for mobile devices.
So while a mobile marketing campaign might include social activity, it’s so much more than that.
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High levels of engagement
Because we check our phones around 150 times a day, we’re always looking something, be it social media, our favorite apps or recent text messages. This means that engagement rates on mobile devices tends to be higher than on a desktop computer.
Unsaturated market
Email and social marketing are both very cluttered, so SMS marketing is a great way to cut through all that without your message getting lost in the chaos. This is why it’s the channel of choice for keeping in touch with existing customers.
As consumers, we are constantly being bombarded with information and we’re getting very good at ignoring what’s not immediately relevant to us. One way around this is to put out relevant content that’s very specifically targeted but you can also reach more people by thinking carefully about how you contact them.
Receiving a text message is still exciting, and when you couple that with the fact that mobile offers are redeemed 10 times more frequently than print offers, it makes you realize that this untapped market is actually very effective.