PewDiePie caused a social media frenzy when he announced he would delete his YouTube channel after accusing the video platform of manipulating how content is viewed.
YouTuber Felix Kjellberg said on Twitter that he would delete his channel at 5 p.m. GMT. An hour before the deadline, he published a video called “Deleting My Channel” where he poked fun at media for covering his announcement before making as if to delete fellow YouTube gamer Jacksepticeye’s channel and calling the whole thing a joke.
The video ended with the tune of “Why Can’t We Be Friends” accompanying a slideshow of media that covered his announcement such as BBC News, Fortune Magazine, The Mirror, The Independent, Mashable, Daily Mail and Venture Beat.
” I just want to say, you know when you make a joke and it just blows up bigger than you’d ever imagine,” Kjellberg said.
Kjellberg revealed he would be deleting his channel at 50 million subs in a YouTube video published on December 2. In the video, he accused Youtube of changing how viewers see videos claiming that racy and clickbait content got promoted at the expense of creators who upload regularly.
“I’m not going to let YouTube win. I’m not going to let YouTube defeat me. So I’ve decided the only way to stop my channel from dying. I know you’re going to think I’m joking right now, but I’m going to delete my channel.”
YouTube took notice after the rant from its most subscribed YouTube creator. In an statement to BBC News, YouTube said it had not made any changes to its “suggested videos” algorithm. It appears the joke is on the Internet.