Sleeping Baby’s Zipadee-Zip Enter the ‘Shark Tank’: 5 Fast Facts You Need to Know

swaddle shark tank


Stephanie and Brett Parker of Sleeping Baby’s Zipadee-Zip faced the investors on Shark Tank on September 26.

The couple got a deal with Daymond John.
Here’s what you need to know about the company with little ones in mind.

1. A Stay-at-Home Mom Started It

shark tank products


The idea came because Ft. Worth, Texans Stephanie Parker and her husband, Brett, were sleep deprived.

She explained:

Our daughter who had slept wonderfully while swaddled, all of a sudden started waking up multiple times acting like she was no longer comfortable in her swaddle. To top it off, she had started rolling and breaking free of her swaddle so swaddling was no longer safe. The problem was, Charlotte refused to even fall asleep without the swaddle. We tried every sleep sack on the market and any swaddle weaning trick we could find on the internet for nearly two weeks and nothing worked to get her to fall and stay asleep.

2. It’s a Wearable Blanket

The design of the blanket is to help babies sleep.

The website talks about the uniqueness of their swaddle:

The star-shaped pointed sleeves and star-fish design is Patent Pending because it inspires sounder sleep than any other wearable blankets on the market. The slight resistance in the wing-span allows a baby to move around freely while still providing the enclosed, cozy sensation babies enjoy so much in the swaddle and the womb.

3. They Used $700 of Their Savings

In fact, Stephanie Parker sewed the first one on her machine at home.

Stephanie explained on their site,”The orders started coming in slowly at first and we would pay for the fabric and sew them as we got money from orders to do so. The Sleeping Baby brand was literally built one Zipadee-Zip® at a time.”

4. Here’s How It Works

Watch the demo above to get an idea of how it works.

5. Babies Should Use it at 5 or 6 Months

The site advises that little ones should be taken off the swaddle and sleep with a Zipadee-Zip at five or six months.

“The best sign to look for when determining when to make the move off of the swaddle is when your baby all of a sudden stops sleeping well while swaddled acting as if they are no longer comfortable in the swaddle or when they start rolling from back to stomach (which can happen about a month or more after they start rolling from stomach to back),” it states.


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I am a huge fan of the Zipadee-Zip from Sleeping Baby! This swaddle transition sack does exactly what the Parker’s said it would do during their Shark Tank presentation! My son’s moro reflexs where greatly reduced with his suit on. In addition, I have heard other moms use the Zipadee-Zip everywhere! I know my son likes wearing it when we go out :)


This review is so accurate! The Zipadee-Zip has been the best solution for my LO! It keeps his arms inside where he feels super cozy and warm. We have been using it for our daughter for quite some time and it works perfectly! She sleeps all night and she has freedom to move but feels swaddled. The zippy is definitely worth a buy. We got ours at

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