Heavy interviewed the woman behind the prints, creator Trina Barkouras. Here’s what she told us.
1. The Idea Came on Easter Eve
On the night before Easter, Barkouras would stay up after her daughters went to sleep to create stencils to make the Easter Bunny’s paw prints.
On Easter morning, her girls would follow the bunny steps until they got to their Easter baskets at the end of the trail.
“In the morning we would wake to laughter and squeals of delight as the girls would rummage through the their treasure and happily run through the house following the bunny trail out into the front yard,” she says on the company’s website.
When neighbors saw the novel idea, they asked if they could buy the prints from her.
So she started her business locally, providing bunny trails in her neighbor’s walkways.
2. The Kit Contains 3 Pieces
Included in the kit is a life-sized stamp, a mixing tray, and secret powder.
Parents just need to add water to the powder and mix until it’s the consistency of paint.
The stamper, which is already made in the shape of the prints, is then placed into the mixture.
3. It Provides Proof That Santa Exists
When asked what the feedback from parents has been, Barkouras said:
They tell us that the surprise and excitement of the kids is what will keep them coming back for more. In this day and age kids stop believing at such an early age. Our products make their holiday icons real by providing proof of a visit by Santa and his reindeer, the Easter Bunny the Tooth Fairy and many, more.
4. She Said Going on ‘Shark Tank’ Is Way Harder Than It Looks
Barkouras went to an open audition in San Diego and was called back soon after.
“About 50,000 people apply to get on the show each season. I feel proud and honored that I made the journey all the way to the end,” she said.
As far as her actual appearance on the reality show, she admits that it can be nerve-racking.
“It’s not for the weak. The actual interview can last anywhere from 45 minutes to one-and-a-half hours and is edited down to what you see on TV,” she said. “The questions fly at you very fast so you need to be prepared, have all of your facts and articulate your points. It’s definitely called the Shark Tank for a reason.”
5. Books & Toys Are in the Company’s Future
One of the company’s main goals is to get Hoppy Paws on the shelves of major retailers.
Another is to expand the empire to include books and plush toys to accompany the footprints.
“We are also working on R and D and expanding our product line to include storybooks and plush toys to bring the characters to life, Barkouras said. “The books will depict each character, their visit to the child’s home and how the magical footprints were left behind.”