NeatCheeks, a flavored face wipe for kids, entered the Shark Tank on April 17th. ABC released this sneak peek of Danielle Stangler and Julia Rossi’s appearance on the show. They asked for $150,000 for 20 percent equity in their company.
Heavy interviewed Rossi about her kid-friendly product.
1. Stevia Is an Ingredient
When Stangler had the idea for a flavored wipe, her next step was to consult with cosmetic companies and explore different flavoring options. “She found out the reason why no one had ever flavored a face wipe was because the flavors are typically sour, and you need to add a sweetener to make them not bitter,” Rossi explained.
Once she was introduced to Stevia, she knew it would be the perfect fit for NeatCheeks because it can both moisturize and flavor. When Rossi got on board, they conducted proper cosmetic testing of their solution on the skin. “It passed with flying colors,” Rossi said. “We had our special ingredient, and we started the manufacturing process.”
2. The Founders Were Former Coworkers
Prior to launching, the women worked in corporate sales together for four years.
As far as their business backgrounds go, Stangler has a degree in marketing from the University of Central Florida, and always worked in marketing and sales for corporations. Rossi has a degree in Behavioral Science/Sociology and Communications from Metropolitan State University of Denver, also having worked in corporate sales.
3. They Have 6 Kids Between Them
The ladies assured us that “mommy guilt sneaks up” on them daily. However they combat that by committing to whatever they set their minds to. “I think that if you are committed while in the office 100% when it is time to work, and committed at home with your family 100% when you are with them, then it relieves the guilt for both areas of your life,” Rossi explained.
They make sue to include their families in NeatCheeks projects. “They help ship, prepare for events, help at trade shows, and do all of the behind-the-scenes work that make a company successful,” Rossi said.
4. Their Husbands Help Out
The girls are grateful for their husbands’ support, allowing them to pursue their career aspirations. “Our husbands balance their lives to cater to us, and we are so thankful to have them in our lives,” Rossi said.
The men both have their strengths and use them for the betterment of the company. Stangler’s husband has worked to connect them with businesspeople to help grow the company. Rossi husband does everything from building their tradeshow booths to executing mailers to delivering samples.
5. They’re Launching in Babies’R’Us in September
As for their future plans, they have a lot of exciting growth potential to speak about.
Rossi gave us this glimpse into the future:
We are formulating new flavor lines, exploring additional partnerships with well known brands, and growing our retail channel daily. We will be launching in Babies’R’Us in September 2015, and expanding our opportunity with Walgreens. We have only had inventory for a little over a year, so we have still a lot in the works that we cannot wait to announce soon!