PullyPalz entered the Shark Tank on April 10. Julie Tabor Thompson faced the Sharks with her invention that works to end the pacifier game that babies play. The product, which attaches to an infant’s car seat, stroller or bouncy chair, uses a pulley system so when one pacifier is dropped, another one comes into view. Watch the demo in the clip above.
On their website, Thompson explains the motivation behind the company:
I’m a mother of two. With both I found we were continually retrieving dropped pacifiers, because, even though they spit them out, they still want them, immediately! We called it, ‘the pacifier game’. Which was, at times, difficult to play. It was one of those, ‘I wish somebody would invent a….’ A what?? What could make it so babies can keep up with their pacifiers? The clips helped ME keep up with them, but they didn’t help the baby. Babies don’t understand when it’s behind their shoulder or side… Out of sight, out of mind.
In an interview Thompson did with Shark Tank Blog, she said that around 2001, as a stay-at-home mother, she first envisioned the Pully Palz concept and realized there was nothing like it on the market.
They’ve also expanded their line to include teethers, which are sold in Sports and Garden themes.
Other kids’ products featured on Shark Tank: