On tonight’s episode of The Profit, Marcus Lemonis is actually rejected. He meets with J Wolf of Da Lobsta in Chicago, Illinois and finds that Wolf may be in over his head. Lemonis loves the product and thinks that Wolf’s food truck is even better than his free-standing stores. With Wolf having to close his flagship store after the building owner was selling the property, he felt a bit defeated. He owes hundreds of thousands of dollars to his father, grandmother and sister, which has caused a major strain on his family. He also owes well over $100,000 in taxes and tends to use the company expenses to go out to the movies and nice dinners. These were all red flags for Lemonis. Wolf revealed that he owned 52% of the company, so when Lemonis offers to give him money for the company with a salary of $60,000 a year in exchange for 51% of the company, Wolf is very upset. Due to his pride, Wolf decides to not take Lemonis up on his offer and Lemonis calls it quits.
Wolf opened Da Lobsta in October 2012 after working as a managing partner at The Glendon Bar & Kitchen and before that, as director of operations at Essex Public House in Los Angeles, California.
Some of the menu items offered at Da Lobsta include lobster rolls, shrimp rolls, crab rolls, chopped salads, hush puppies, lobster grilled cheese, spicy butter pickles, lobster mac and cheese, and soups. Click here to check it out.