This Super Bowl, GoDaddy will be bringing the Internet to life with their 30-second ad. That’s right– in their commercial, the company will be trying to bring the Internet to life, will go into the Internet’s home, and will play a song made popular by the Internet.
The teaser above isn’t a ‘preview’ so to speak– it features the sneezing panda, roomba cats, horse head in a hula chair, and more, instead of the human Internet, which they’ve said will be the subject of their commercial. According to Ad Age, the Internet will be covered in tattoos like Wi-Fi symbols, memes, and floppy discs.
As of mid-December, the company was still working on the spot, but Chief Marketing Officer Barb Rechterman says the new product the commercial will be promoting will “give a nod to the cultural and commercial power of the internet.”
GoDaddy worked with Bullish on the spot, and it’s set to run in the first half of the game. According to their company website, “Bullish is an Accelerator Agency designed for businesses living early in an S-curve. Born out of Consigliere Brand Capital, we are one part Strategic Creative Agency, one part Consumer Investment Firm that deploys capabilities from both worlds to help brands speed the transformation of opportunities into outcomes.”
According to KTar News, advertisers typically dish out $5 million per spot for their ads in the hopes to become one of the best commercials of the night. In the past few years, GoDaddy has shifted towards more humorous content, and based on what they’ve revealed about this Super Bowl’s content, they’ll be continuing with that this year.