- Net Worth: $4 Million
- Birthday: May 23, 1999
James Charles is an Internet makeup artist who was the first male CoverGirl. He’s one of a handful of elite makeup artists on YouTube to find great success with the medium.
That has a lost of people wondering: What is James Charles’s net worth? How rich is James Charles and what’s he worth?
James Charles Net Worth
Most sites put James Charles’s net worth at more than $2 million and perhaps even as much as $4 million in 2018. That’s less than some other YouTube makeup artists. For example, Jeffree Star’s net worth is placed at around $20 million. But being a millionaire based on YouTube vlogging is certainly an impressive feat.
Here’s what you need to know:
1. James Charles’s Net Worth Is Built on the Back of His Successful YouTube Channel
James Charles built his $2 million net worth (2018 estimate) through an extremely successful YouTube Channel that boasts more than 7 million subscribers.
In it, he’s popular for giving makeup tutorials, even though he just graduated from high school!
Popular videos on James Charles’s YouTube channel include “$50 MAKEOVER vs. $3000 MAKEOVER.” Charles wrote with the 2018 video, “HI SISTERS! For today’s video, we’re getting 3 makeovers in a series inspired by Buzzfeed Worth It. We get a $50 makeover, a $120 makeover, and a $3000 makeover from a celebrity MUA who’s known for doing Rihanna, Gigi Hadid, and Shay Mitchell.”
2. James Charles Is Also an Instagram Influencer
“just a sister with a few blending brushes,” is how James Charles defines himself on Instagram, where he has 6.9 million followers.
Those are big numbers, which propelled Charles into the lucrative realm of Instagram influencer. Charles was born on May 23 1999.
As an Instagram influencer, Charles is sought after by brands and could make a great deal of money through brand promotion.
3. James Charles Became CoverGirl’s First Male Ambassador
As a testament to his growing influence and success, CoverGirl made James Charles a pioneer; he was the makeup brand’s first male ambassador. That happened in 2016 when Charles was still only a high school senior.
“CoverGirl has always embraced diversity and pushed the boundaries,” he said to ABC News. “I think having a male ambassador really takes it one step further and just expresses inclusivity for all. Makeup is kind of becoming a more genderless concept, which is so cool and something that I’m all for.”
Charles was assigned to promote CoverGirl’s So Lashy mascara.
4. James Charles Got His Start as a Hairdresser
Before he was a star vlogger, James Charles was a hairdresser in Los Angeles. According to ABC News, he felt “constricted creatively” in the profession because people would want the same hairstyle all of the time.
Then, one day, he did his friend’s makeup and posted it on social media. He followed that up with posts of himself wearing makeup, and the rest is history. One of the most famous posts from James Charles showed him wearing skull makeup for Halloween.
5. James Charles Doesn’t Have Formal Experience as a Makeup Artist
Amazingly, James Charles doesn’t have formal experience as a makeup artist, according to Allure. Now that this matters as he’s very skilled with the makeup brush.
He told Allure that he started posting makeup photos on social media to build a customer base as a makeup artist. He explained his love of makeup to the magazine, saying, “I try new techniques and styles almost every day so I’m always challenging myself. Makeup is an art form for me. It’s a form of expression, and it’s such a cool way to get my creative juices flowing.”