WATCH: Google’s ‘Loretta’ Super Bowl 2020 Commercial Ad

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Google’s Super Bowl 2020 commercial is a bittersweet tear-jerker of an ad this year, so viewers should have some tissues on hand during the game. The commercial features an elderly man asking Google to remember different things about his wife Loretta, who recently passed away.

The beginning of the ad starts with the man asking Google “how to not forget” his late wife, and flips through photos of the couple throughout their years together. The man continues to ask Google not to forget certain things like how much Loretta hated his mustache, and how she snorted when she laughed. Google responds “Okay, I’ll remember that,” each time he asks something new.

Check out the heart-wrenching ad below, which is based on the real life and marriage of a Google employee’s grandfather, according to Today.


The Ad is Based on a Google Employee’s Grandfather, Who Narrates The Video

Loretta | Google Super Bowl Commercial 2020A man reminisces about the love of his life with a little help from Google. See something in this story you want to try for yourself? Here are a few tips to get you started. First you’ll need the Google Assistant. If you don’t already have it, you can learn more at https://assistant.google.com 00:12 “Show me photos of me and Loretta” To use the Assistant to pull up photos, make sure you and your favorite people are tagged in your Google Photos. Then just say, “Hey Google, show me photos of me and [their name]” 00:21 “Remember, Loretta hated my mustache.” To try this one, just say, “Hey Google, remember…” and then whatever you’d like the Assistant to help you recall later. Like “Hey Google, remember Dad’s shoe size is 8 and half” or “remember Maria loves lilies.” Then, to see everything you’ve asked the Assistant to remember, just say, “Hey Google, what did I tell you to remember?” 00:39 “Show me photos from our anniversary” To see photos from a wedding, anniversary, birthday, or graduation, you’ll need a Google Photos account, and you’ll also need to tell your Assistant the specific date. Just say something like, “Hey Google, remember my anniversary is May 18th” or “remember Mark’s birthday is March 30th.” Then you can use that information in many ways, like “Hey Google, show me photos from our anniversary” or “Hey Google, remind me to buy flowers on Mark’s birthday.” 00:51 “Play our favorite movie.” First, tell your Google Assistant what your favorite movie is by saying, “Hey Google, our favorite movie is Casablanca.” Once you’ve purchased your favorite movie on Google Play Movies or YouTube, all you have to say is, “Hey Google, play our favorite movie” and the movie will start playing. C R E D I T S Voiced by Grandpop Music: Say Something (instrumental) – A Great Big World Film clip: Casablanca. CASABLANCA and all related characters and elements © & ™ Turner Entertainment Co. (s20)2020-01-28T11:00:02.000Z

The ad, which can be viewed above, features a handful of sweet memories of a Google employee’s grandfather’s marriage to his late wife, as well as a series of photos and clips from their relationship. The clip is narrated by the Google employee’s grandfather as he shares memories he doesn’t want to forget, but needs help remembering.

“Remember, Loretta loved going to Alaska,” the man says in the video. “And scallops,” he adds with a laugh. Another clip hears the man ask Google to “show me clips from our anniversary.” He asks Google to remember how she “always snorted when she laughed,” and “how not to forget” his late wife.

Google then lists all of the things the man asked the search engine not to forget, including how she always used to hum show tunes, a clip of their favorite movie (Casablanca), her beautiful handwriting, and her favorite flower – tulips. One of the most bittersweet clips shared in the ad shows Google reminding the man that “Loretta always said, ‘don’t miss me too much, and get out of the dang house.'”

The ad is definitely a tearjerker, that’s for sure.


The 2020 Commercial is Similar to an Ad Google Ran in 2010, Titled ‘Parisian Love’

Parisian LoveAn American finds love in Paris. Watch more Search Stories by Google at http://youtube.com/searchstories Search On.2009-11-19T17:34:38.000Z

According to Today, the ad is based on a Google employee’s grandfather, who shared his love story with the company in honor of his wife’s memory.

“At 85, to an audience of millions, he’ll be making his film debut,” Lorraine Twohill, Google’s chief marketing officer, said in a statement, according to Today. “We couldn’t be happier for him.”

Twohill added that the 2020 ad is similar to Google’s very first Super Bowl ad, which was titled “Parisian Love,” and aired in 2010. The original ad featured an American man meeting his French true love online, and what he typed into the search engine to track her down. According to Today, that ad was also based on a true story.

“Both are simple love stories told through the lens of our products,” Twohill said in the same statement. You can read more about both love stories by clicking here.

If Google airs a longer (or shorter) clip during the Super Bowl, Heavy will update this post with the full commercial once it is live. In the meantime, enjoy the clips above, and check out this this author’s profile for all of your TV coverage and Super Bowl entertainment news!