Demitra ‘Mimi’ Roche Dead: ‘Bad Girls Club’ Star Was 34

Demitra "Mimi" Roche Dead

Instagram/Demitra Roche Demitra "Mimi" Roche pictured on her Instagram page on June 7.

Demitra “Mimi” Roche, one of the stars of the eighth season of Bad Girls Club in 2012, has died at the age of 34. Roche’s cause of death has not been made public.

One friend who paid tribute to Roche on Facebook said that the reality star had recently celebrated her 34th birthday. Roche’s death was confirmed by her friend, Miami rapper Er305. The rapper wrote on his Instagram page, “RIP @DEMITRAJADE. Gone way too soon. One of the kindest people I knew. Every time we linked you made sure it was lit. Thank you for truly supporting my craft from day 1 before anyone believed. We all miss you Mimi.”


Roche Appeared on Bad Girls Club in Order to Further Her Career in Music Management

BGC8 "Mimi Needs Jesus" Demitra Snaps Again2020-02-01T18:45:37Z

Prior to her appearance on Bad Girls Club, Roche, then 25, said in an interview with Flash Magazine that she was working as an event host, hip-hop blogger and was looking to move into A&R (artists and repertoire) work. Roche said she saw the show as a means to further her career. She added that the only other reality show she would appear on would be her own, The Mimi Show. According to Roche’s IMDb page, Bad Girls Club was the only television show she ever appeared in.

During the interview, Roche said she was referred to the show by a friend and that she “wowed” the producers with her personality.


A Friend of Roche’s Said Her Death ‘Came Out of the Blue’

Meet MiMiMeet MiMi Episode 1 Sneak Peek All Rights Belong To Oxygen2012-01-09T23:38:15Z

On the official Bad Girls Club fan page, Roche is given the moniker “The Miami Maverick.” Roche is quoted on her profile page on the site as saying during her time on the show, “How boring was I when I punched you in the eye? How boring was that? B****!” Roche is credited with making it to the end of the series.

Roche wrote in the bio section of a dormant Twitter page last posted on in 2016 that she was the “proud mommy of one An’gelique Roshe.” In the same bio, Roche calls herself a “Christian” and “proud virgin.”

In July 2011, Roche was named as the vice president of A&R for Valholla Entertainment, a Miami based record label. Following her death, the label’s founder Vince Eyma tweeted:

I’m at a loss for words. Don’t know what to say. Mimi was kind to everyone she came across. She was a big dreamer & was a part of our Valholla family. I’m heartbroken by the news of her passing. I’m thankful I got to know & work w/ her. My thoughts are with her family & loved ones.

In a subsequent tweet, Eyma said Roche’s death came “out of the blue.”

According to Roche’s LinkedIn page, she was working in human resources at Seminole Casino Coconut Creek, a role she had been in since October 2018. Roche said that she was in the process of studying for a bachelor’s degree in business administration at Broward College.


Roche Last Posted on Her Instagram Page on July 11

View this post on Instagram

M O R E N A. 🥶

A post shared by young. gifted. black. 🇭🇹 (@demitrajade) on

Roche’s last activity on Instagram came on July 11 when she posted the video above. In her Instagram bio section, Roche quoted Reverend Al Sharpton in saying, “Take your knee off our necks!” Roche also promoted the cause Legalize Being Black on her page.

Roche posted a link to a petition regarding stimulus benefits in her final tweet, which came on July 13. Roche described the cause as being “close to [her] heart.” On her Twitter bio, Roche described herself as “Young, gifted and black.”

On her Facebook page About section, Roche wrote, “The Black skin is not a badge of shame, but rather a glorious symbol of national greatness.” Roche said on that page that she was from Bremerton, Washington.

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