Danica McKellar Signs Exclusive Deal With Hallmark Competitor

Danica McKellar

Getty Danica McKellar in 2018.

Danica McKellar has signed an exclusive deal with a new TV network that was launched by the former CEO of the Hallmark Channel. Her two-year deal covers rom-coms and holiday films, which she had most recently made for the Hallmark Channel.

Her Exclusive Deal With GAC Family Lasts Through 2023


In a press release, GAC Media revealed that McKellar signed a deal to executive produce and star in original movies for both GAC Family and GAC Living, the two new TV networks launched by GAC Media.

A GAC Media representative confirmed with Heavy that this exclusive deal means McKellar will only make rom-coms and holiday films for GAC Family during the term of her contract. The press release noted that the contract lasts through 2023.

It appears that McKellar could still do projects with Hallmark or any other network that are not rom-coms or holiday films. She guest-starred in the October 13 episode of ABC’s comedy “Home Economics” and will be a judge on Fox’s 2022 reality series, “Domino Masters,” Deadline reported in May.

It’s not clear if her deal will cover “Matchmaker Mysteries” installments, since it covers only rom-coms and holiday films.

McKellar shared a screenshot on Instagram of the news and wrote, “I’m so happy to be joining the wonderful@gactv family!”

She tagged Bill Abbott, the former Crown Media Family Networks CEO who launched the two new networks, in her post. Abbott resigned from that post in January 2020 following controversy over a Hallmark Channel ad that featured a lesbian couple kissing during their wedding, according to Deadline.

McKellar and Tamera Mowry-Housley hosted the 2021 Christmas preview special on Hallmark in October. McKellar’s new movie, “You, Me & the Christmas Trees,” launched Hallmark’s 2021 Countdown to Christmas event on October 22.

McKellar’s First GAC Media Project Will Be a New January Movie

McKellar’s first project under her new contract will be a new movie premiering on GAC Family on January 22, 2022, called “The Winter Palace,” which McKellar will star in and executive produce, according to Deadline. Her co-star in the new movie has not yet been announced.

In a press release, Abbott said about the new deal: “Danica is a world-class talent who is among TV’s most beloved and enduring stars. Her combination of creativity and passion is second to none, and I am thrilled to have her join GAC’s close-knit family.”

GAC Family and GAC Living officially launched on September 27, 2021.

McKellar’s contract is a four-picture deal to star and executive produce in original films for the network, according to Deadline.

GAC Family has been bringing on quite a few Hallmark stars for upcoming projects. Cameron Mathison and Debbie Matenopolous, who hosted Hallmark’s now-canceled “Home & Family” series, hosted GAC Family’s Christmas preview special in October. The channel also acquired “When Hope Calls,” the spinoff of Hallmark’s “When Calls the Heart.” Both Lori Loughlin and Daniel Lissing are appearing in the show’s two-part Christmas special that kicks off season 2. You can see a sneak peek of Loughlin’s role here.

GAC Family is an evolution of the channel previously known as Great American Country. GAC Living is an evolution of the channel previously known as Ride TV. Learn how to watch GAC Family on TV here and how to stream movies on the channel here.

Abbott left The Hallmark Channel in January 2020 after 11 years, The Hollywood Reporter reported. In July 2020, Hallmark brought on Wonya Lucas as the new CEO and president of the Hallmark Channel, according to the outlet.

READ NEXT: Hallmark’s Christmas 2021 Lineup of Movies

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Mary Kleinsmith
Mary Kleinsmith
6 months ago

Yes, Crown for Christmas definitely needs a sequel, with all the original casting. (Although feel free to leave out Lady Celia this time!) Wonderful movie, one of my favorites. As for Lacey, I wasn’t that fond of Waltz, but I’d love to see a sequel for A Royal Christmas with Jane Seymour.

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