21 Best Men’s Watches Under $100 (2018)

mens watches under 100


When it comes to men’s watches under $100, you’re talking about a great price point for someone looking for value. But we know that you’re hunting for more than a good deal: you want a good watch.

Admittedly, it’s a challenge to find a watch that’s got some style and some substance and costs less than a Benjamin. For some top-notch assistance, we went to Ariel Adams, the founder of aBlogtoWatch.com.

It’s an online magazine for watch geeks. Admittedly, the site caters to the deep-pocketed geek because it focuses on collectible watches (read: watches that are, usually, $500 and up — way up). Nevertheless, Ariel is, simply, a lover of what he calls “little wearable machines” and he doesn’t put the dollar sign first. For the way Ariel approached a list of watches under $100, see the end of this list.

1. Timex Weekender

timex weekender


A classic, great looking watch from Timex. The Weekender is one of the company’s most popular models, and for good reason. It’s a genuine leather band and the Weekender is designed so it’s very easy to swap that band out, thereby giving you the ability to simply create lots of different looks. (When you click through to take a closer look, note the little video that shows how easy it is to switch bands.)

A clean, round dial with Timex’s Indiglo light up capability. A great price, a solid piece and perfectly emblematic of what we’re getting at with this list of the 20 Best Men’s Watches Under $100.

Price: $37.05 (35 percent off MSRP)

Buy the Timex Weekender here.


  • Great, simple look
  • Easy switch band
  • Reputable company
  • Price


  • Brass case (softer than stainless steel)
  • Weak water resistance

Find more Timex Weekender information and reviews here.

2. Seiko SNXS79K Automatic Watch

seiko snxs79k automatic watch


This great looking watch is unique in the list because it’s the only automatic movement of the lot. That is, you don’t need to wind it and it doesn’t need a battery. The watch is powered by the movement of your arm. The crown on this piece is almost imperceptibly located at the four(ish) o’clock position.

It’s a very simple, clean look with the silver-tone luminous hands set against the charcoal dial. Its water resistance is just 30 meters, but this isn’t exactly a sports watch. It is, though, a Seiko automatic and it’s a great price for a rock solid piece from a rock solid company.

Price: $87.50

Buy the Seiko SNXS79K Automatic here.


  • Reputable manufacturer
  • Automatic movement
  • Stainless steel


  • One reviewer (4 stars) cited some scratching after wearing

Find more Seiko SNXS79K Automatic information and reviews here.

3. Stuhrling Original Men’s Minimalist Watch

stuhrling original mens minimalist watch

Stuhrling Original

This is one of those “stop the presses” type of deals. It’s not every day you see a quality fashion watch offered at 83 percent off, which is what it works out to when you consider the originally listed retail price. This is a very beautiful, simple and super-discounted piece from Stuhrling Original.

The case is the very sturdy 316L surgical stainless steel and the band is leather. In fact, this piece, which is designed with easy band interchangeability, comes with two bands, one brown (supple textured), one black (alligator embossed).

The ivory dial is set off very well by either band color. Stuhrling, which is based in Brooklyn, New York, uses the very reputable Swiss quartz Ronda movement here. This great looking piece is flat out a great deal! (Side note: when my mom saw this list, she bought me this watch. I love it and I get tons of compliments. Thanks, mom!)

Price: $89.95

Buy the Stuhrling Original Men’s Minimalist here.


  • Huge price reduction
  • Comes with two leather bands
  • Swiss 515 Ronda movement


  • Weak water resistance

Find more Stuhrling Original information and reviews here.

4. Casio CA506B-1AVT Calculator Watch

casio CA506B-1AVT calculator watch


Calling Marty McFly! Or, actually, Doc. (If you watched the video in the introduction, you’ll know what we mean.) This digital Casio reps a sort of OG appeal, given the calculator function. It’s actually from Casio’s Men’s Vintage Collection. When you’re not balancing your checkbook (you do that?), you can make use of the stopwatch function.

It’s a Casio, so it’s from a legendary and very solid manufacturer. A fun piece at a great price and it’s got a stainless steel band. And, of course, it features that extremely reputable Japanese quartz movement. In a nutshell, this is cool cuz it’s old school and it’s got some hallmark Casio features.

Another option that takes the geek factor even further is the Casio General Data Bank watch, which has all the calculator functions and a 25-page data bank, dual time, stopwatch, four multi-function alarms, auto calendar, hourly time signal, dual time — need we say more? Okay, one more thing: it’s just $25.99. At that price, it almost is irrelevant if you like the watch. It’s another cool old school men’s watch under $100. Way under.

Price: $49.24 (10 percent off MSRP)

Buy the Casio Calculator Watch here.


  • Functional calculator
  • Stainless steel band
  • Great throwback look


  • Digital readout small

Find more Casio CA506B information and reviews here.

5. Bulova Men’s 96B104 Stainless Steel Dress Watch

bulova mens 96b104 stainless steel dress watch


This watch was just bumped up past the magic $100 line, but if you’re interested in it, keep your eye on it because it’s likely to go back down to $83, which was its original discounted price. Still, it’s on sale at 40 percent off.

Bulova started in 1875 as a classic American brand and it’s now based in New York City as part of the Citizen Watch group. What hasn’t always been around is a great deal on this watch like the one you’ll get now. At almost $100 off, this a a steal of a deal.

This is definitely a dress watch: a beautiful round 37mm case in silver, with slender hands and hour indices. The date is at three o’clock. It’s Japanese quartz movement and it features a croc-textured calfskin band with a buckle closure.

Price: $105 (40 percent off MSRP)

Buy the Bulova Men’s 96B104 Stainless Steel Dress Watch here.


  • Reputable manufacturer
  • Classic look
  • Big discount


  • No luminescent features

Find more Bulova Men’s 96B104 Stainless Steel Dress Watch information and reviews here.

6. Timex Expedition Chronograph

timex mens expedition field chronograph watch


Another entry from Timex that we have to include because it’s just, a) too good looking; b) too well priced; c) from such a strong company; d) has too many great features. This is a great example of a chronograph that doesn’t have to be super expensive.

The black, brass case and the leather strap look great together. You can certainly wear the Expedition wherever you venture to — indoors or out. One thing to keep in mind, though, is that…even though it’s sporty looking…don’t be too tempted to jump in the pool with your good looking watch. You don’t want to get it wet because it’s a leather band and leather bands shouldn’t make friends with water.

This is a rock solid find for men’s watches under $100 because it is, in fact, a chronograph, featuring the tachymeter along the outside of the dial, large five-minute-increments in the inner ring. The three sub-dials track minutes, seconds and 1/20 of a second for up to 30 minutes. Date window at the four o’clock position. And it’s an Indiglo, so you can see what time it is while you’re slouching in your movie seat, scarfing popcorn.

Price: $72

Buy the Timex Expedition Chronograph here.


  • Chronograph
  • Reputable company
  • Leather band


  • One reviewer cited watch thickness

Find more Timex Expedition Chronograph information and reviews here.

7. Invicta 89260B Pro Diver Stainless Steel Automatic Watch

invicta mens 89260B Pro Diver Stainless steel automatic watch


We are of the opinion that this is a super great looking watch. And, given its performance, it’s coming in at a almost ridiculously great price and is a fully deserving candidate to be included in a list of men’s watches under $100. The Invicta Men’s 8926 Pro Diver has great water resistance — up to 660 feet. Further, it has a screw down crown, which increases and enhances the water resistant capability. (It is quite rare to find a dive watch under $100, btw.)

The watch is powered by Seiko’s NH35A caliber movement, so you’re getting some great “guts” in this piece. It is an automatic — another great feature for a watch under $100.

The bezel is unidirectional and the stainless steel link bracelet features a fold-over clasp with a safety closure. It’s 40mm and the caseback is an exhibition style (i.e., you can see what’s going on inside).

This is a perfect example of what we mentioned in the introduction to this list, which is a watch that can be brought in at a lower price point because the manufacturer is a big’un. Whether you dive or not, this is a great looking watch (a’la Rolex style) that we’re sure any guy would love to add to his collection. For something in gold, Invicta offers this Pro Diver, too.

Price: $90.97

Buy the Invicta 89260B Pro Diver here.


  • Screw down crown
  • Automatic
  • Seiko movement


  • Rolex look alike (which may or may not be a detriment — up to you)

Find more Invicta 89260B Pro Diver information and reviews here.

8. Stuhrling Aquadiver

stuhrling aquadiver

Stuhrling Original

Another “you gotta be kidding me” discount here, at 85 percent off the original retail listing. A big, beautiful blue watch that will look good at the office and will work just great in the water. The 200 ATM is super solid, and the watch’s water resistance is enhanced with the screw-in crown (makes it virtually water tight).

We love the big, bold 12, 3, 6 and 9, but maybe that date could be a bit bigger. At this huge discount, though, for a watch from this terrific Brooklyn-based company, who can quibble? Another great point about this watch is the fold-over band clasp with double push button safety, meaning it’s not going to pop off while you’re doing your laps in lane five. The hands and indices are luminous and the watch features a quick-set date and a rotating uni-directional bezel.

Gets great reviews, with more than 920 reviews and a 4.1 out of 5-star rating average. Another very attractive water resistant watch from Stuhrling — this time with a cool orange bezel and orange-highlighted dial/hands — is the Aquadiver Regatta Champion in stainless steel. (Also 85 percent off and we are not kidding.)

Price: $89.95

Buy the Stuhrling Aquadiver here.


  • Great price
  • Solid water resistance
  • Screw-in crown


  • Date window is small

Find more Stuhrling Aquadiver information and reviews here.

9. Seiko Men’s SUP880 Rectangular Solar Powered Watch

seiko mens sup880 rectangular solar powered watch


We’ve replaced the Kenneth Cole Classic that was originally in this spot (price went way up past our benchmark) with this similarly designed — yet, we think, superior — Seiko.

This is, possibly, the dressiest watch of the list. If what you’re looking for is a watch under $100 that can be described as “lovely,” look no further. And if you’re interested in a watch with a particularly cool feature, this is it. It’s solar powered. The watch’s reserve power is 12 months after a full charge.

Japanese quartz caliber V115 solar powered movement. Stainless steel gold tone case and a black leather band with a matching gold tone buckle. The rectangular dial is white with pinstripes and Roman numeral hour markers.

Best of all, it’s a Seiko that’s on a massive discount: 54 percent off, saving you more than $100 for the original $195 listing.

Price: $88.98 (54 percent off MSRP)

Buy the Seiko Solar Powered Watch here.


  • Stainless steel
  • Rectangular case
  • Solar powered
  • Great discount (54 percent)


  • Weak water resistance (99 feet)
  • No date indicator

Find more Seiko SUP880 Solar Powered Watch information and reviews here.

10. Casio G-Shock Quartz Resin Casual Watch

casio g shock quartz resin casual watch


If any watch in this list could be called legendary, this is it. Casio invented the G-Shock back in 1983 because one of the company’s designers dropped his graduation gift (a watch, from the folks) and it broke. So he came up with the G-Shock. Obviously a good idea, since Casio just shipped its 100 millionth G Shock.

This model features analog and digital readout. Besides the fact that you could safely play hockey with this thing (as the puck), it also has several cool features. A stopwatch…a digital world time window…five alarms. We love this model in its tough, great looking black, but you can get the piece in blue, red, white, black gold or grey. Take note, however: a couple of those alternate colors come in above our magical $100 line. Comes in a cool case, too. For something blue (really blue) and funky (quite funky) and inexpensive (around 40 bucks) check the Casio Men’s DW9052-2 G-Shock Blue Rubber Digital Watch.

Price: $73.38 (26 percent off MSRP)

Buy the Casio G-Shock here.


  • Extremely durable — it’s a G-Shock
  • Good water resistance
  • Multi-function


  • No second hand (seconds shown digitally)

Find more Casio G Shock information and reviews here.

11. Fossil “The Commuter” 3-Hand Stainless Steel & Leather Watch

fossil the commuter 3-hand stainless steel and leather watch


We very much dig the clean, simple, elegant look of the Fossil Commuter. Fossil describes it as “resembling a turn-of-the-century wristwatch,” to which we say, okay, but this timepiece has a timeless look and we’d like to wear it regardless of heritage. The wire lug stainless steel case is fantastic and Fossil has produced this model to be easy for switching out the leather bands, so you can get other colors to match your look du jour. (And Fossil knows its bracelets, which you can see here in this list of 10 Best Cool Men’s Bracelets.)

But back to the Commuter. For being such a big, easy-to-read watch, we do wonder why that date is so tiny. But we only wonder a little because we like this watch a lot and it’s a great price. It also comes in a version with a deep blue dial (which is about 10 bucks more).

Price: $65.40 (43 percent off MSRP)

Buy the Fossil Commuter here.


  • Super clean look
  • Easy-switch leather band
  • Reputable manufacturer


  • Very small date readout

Find more Fossil Commuter information and reviews here.

12. Seiko Men’s SNK805 Seiko 5 Automatic Stainless Steel Watch

Seiko Men’s SNK805 Seiko 5 Automatic Stainless Steel Watch


Another great deal on a super solid watch from an extremely reputable, legendary, long standing watchmaker. The SNK805 Seiko 5 is a very simple watch, and that’s part of its cool appeal. The price is great, especially for a Seiko.

It’s not one of those jumbo watches, its case is a very “traditional” size of 37mm. The stainless steel case features a unique analog display that puts the hours on an inner ring and the minutes (in five minute, or seconds, intervals) on the outside. The day and date are in the traditional three o’clock position, whereas the winder is right about the four o’clock position. The hands of the watch are luminous, including the second hand’s tail (while the point of the second hand is an eye-catching red).

A fun feature is the display (see through) back, so you can see some of the mechanical operation of this 21 jewel watch. This is an automatic mechanical watch so it doesn’t use a battery. It is powered by the motion of your arm (or you can manually wind). The fact is, Seiko by itself is cool. At this price — and with these good looks in the military-esque green — it’s double cool. This one is a near twin to the Seiko 5 SNK 809, which we feature in our list of the 10 Best Cool Watches for Men.

Price: $81.68

Buy the Seiko 5 Men’s SNK805 here.


  • Seiko
  • Unique green dial and band
  • Automatic movement


  • Smaller case diameter (which may or may not be an issue for you)

Find more Seiko 5 Men’s SNK805 information and reviews here.

13. Casio EF106D-2AV Edifice Stainless Steel Watch

Casio EF106D-2AV Edifice Stainless Steel Watch


One of the reasons we’ve included this handsome piece in the list is a very fiscally pragmatic reason: we wanted to make sure and include some quality watches that are well below $100. You can’t beat this price, especially from the reputable and gigantic Casio. But the low price is just one of the reasons the watch is in this list of the best watches under $100.

This stainless steel analog piece features some great detailing, not the least of which are the decorative indents on the bezel. We also like the way the light green color on the numbers and hands contrast with the blue dial.

As for what’s under the hood, this piece features a 10 year battery. If you divide the price of the watch by the decade of use without changing the power source, you can’t lose. Do you wanna go even lower in price with a Casio analogue? Check out the around-20-bucks AW80D-70 Sports Chronograph, also with a 10-year battery.

Price: $31.45 (30 percent off MSRP)

Buy the Casio Edifice here.


  • Battery life
  • Low price
  • Stainless steel


  • One reviewer mentioned difficulty adjusting band

Find more Casio Edifice information and reviews here.

14. Citizen Eco-Drive AU1040-08E Stainless Steel Watch

Citizen Eco-Drive AU1040-08E Stainless Steel Watch


There are, primarily, three great things going with this watch:

1 – It’s a Citizen. Meaning, a very reputable watch maker that has the strength to bring super good pieces in at lower prices.
2 – It’s an Eco-Drive, which is Citizen’s proprietary solar powered function.
3 – It’s offered at a great discount — 49 percent off.

Citizen introduced Eco-Drive in the U.S. in 1995 and, since then, the company estimates that its solar powered watches have eliminated the need for some 10 million watch batteries in North America. The fact that it doesn’t need a battery or doesn’t need to be wound is great. What’s cool about it is the way Citizen does it: the solar cells are mounted underneath the watch dial (they’re invisible to the eye), which is what makes the Eco-Drive unique.

It’s a very clean look with the black “sunray” dial and the luminous hands and stick markers at each hour. The date and crown are both in the traditional three o’clock position. The band is faux-leather, also black, with a buckle closure. This is a really nice looking piece and it’s a great bargain at 49 percent off.

Another Citizen Eco-Drive at a great price (around $90 — 49 percent off MSRP) is the silver stainless steel case AW1236-03A. It’s got the silver-tone dial that features Roman numeral and stick indices in gold.

Price: $89.99 (49 percent off MSRP)

Buy the Citizen Eco-Drive Stainless Steel Watch here.


  • Stainless steel case
  • Eco-Drive technology
  • Two-tone band
  • Price


  • Weak water resistance (But why would you need it with this watch?)

Find more Citizen Eco-Drive Stainless Steel Watch information and reviews here.

15. Swatch Originals Beigesounds SUOT102 Watch

Swatch Originals Beigesounds Watch


We realize this watch is the outlier in the bunch. This piece certainly brings a unique look that we’re confident in saying is a “fun” look. Beyond that, we love Swatch and, getting back to Ariel’s wisdom (see the intro to this post), Swatch is one of those big brands that even high-end watch geeks can trust.

Another reason for the Swatch listing is personal: I’ve been wearing a Swatch for five years now. I can attest to the fact that my $70 Swatch, (which I bought in an airport while waiting for a connector) has worked beautifully the entire time. Mine isn’t as…unique…as the Beigesounds. And, believe me, there are plenty of Swatch options (Swaptions?), like this Black Reflexion. Whichever way you go, Swatch is a great, fun watch to rock.

Price: $50.15

Buy the Swatch Originals Beigesounds here.


  • Reputable company
  • Unique color


  • Plastic case

Find more Swatch Originals Beigesounds information and reviews here.

16. Wenger Men’s Urban Metropolitan Swiss Quartz Stainless Steel Casual Watch

wenger mens urban metropolitan swiss quartz stainless steel casual watch


This is another brand that is pretty consistently priced above our magic line, but we definitely feel this is one of the best watches close to $100. (The price on this watch, like many sold on Amazon, fluctuates up and down, so sometimes it will be below $100…sometimes above.)

This is a Swiss made quartz watch. Wenger is a long-time company in Switzerland (founded in 1893) that originally started as a maker of the Swiss Army Knife (along with Victorinox — see watch #20 on the list).

The Urban Metropolitan features a stainless steel case in black, as well as a black dial face. It’s got a really simple look, and that’s part of its appeal. The band is a striking orange nylon, but if that’s not your gig, the watch also comes with a second, black band.

Back to that dial face — it features slate grey numbers at 12, 3, 6 and 9, with hash marks for the rest. The date window sits between 4 and 5. The three hands (hour, minute, seconds) feature luminescent white, which echoes the white of the Wenger logo under 12.

The case is 41mm and this watch is water resistant to 330 feet (suitable for brief water exposure — see a more detailed explanation about “waterproof” and water resistant watches here). Wenger offers the same watch with a great looking brown leather strap for $99.99 (still a men’s watch under $100, by a penny!).

Price: $78.33

Buy the Wenger Men’s Urban Metropolitan here.


  • Swiss made
  • Quartz movement
  • Comes with two bands


  • Small date readout

Find more Wenger Men’s Urban Metropolitan information and reviews here.

17. Timberland Men’s Wheelwright Chronograph Watch

timberland mens wheelwright chronograph watch


Famous for its boots, Timberland offers a pretty wide variety of watches under $100. The Wheelwright is a chronograph that features a white dial and black-outlined indices, with numerals at 12, 4 and 8. The date window is at six.

This piece features two sub-dials — a 30 minute dial and a 60 second dial. The stainless steel case is a big 44mm and the band, with its buckle clasp, is silicone. It’s a very rugged, durable looking watch that has a lot of masculine appeal. Water resistant to 330 feet, but like most water resistant watches, it’s not recommended for extended exposure to water.

Price: $47.76

Buy the Timberland Men’s Wheelwright Chronograph Watch here.


  • Rugged looks
  • Chronograph
  • Price


  • Smaller date window
  • Two, rather than customary three, sub-dials

Find more Timberland Men’s Wheelwright Chronograph Watch information and reviews here.

18. MVMT Classic Watches Minimalist Watch

mvmt mens minimalist watch


When you’re talking about men’s watches under $100, it’s tough to find anything negative to say about this one from MVMT. Given that the watch is called the “Minimalist,” it’s pretty much a case of what you see is what you get. And you do get plenty with this piece.

It’s a larger sized 45mm stainless steel case and a black patent leather band. The dial and bezel are black — very black — and are contrasted beautifully with the red logo at 12 o’clock and the red second hand.

It’s powered by the very reputable Miyota quartz movement (same movement used in many Citizen watches) and it is battery powered. A really great looking watch that gets really great customer reviews: more than 435 comments and a 4.1 out of 5-star rating average.

Price: $95 (nine percent off MSRP)

Buy the MVMT Minimalist Watch here.


  • Elegant minimalist look
  • Black with red accents
  • Stainless steel case


  • 30 meters water resistance

Find more MVMT Minimalist information and reviews here.

19. ESQ Men’s Quartz Stainless Steel & Leather Casual Watch

esq mens quartz stainless steel and leather casual watch


This men’s watch under $100 is one of those pieces that features classic simplicity with a bit of a twist. In the case of this ESQ men’s watch, that unique twist is the day and date indicator. Instead of the usual window at three o’clock, it features the days in a vertical line from one to five, with the day of the week indicated by a peep hole indicator. The date, which is in red typeface, is in a window from three to four, with the indicator being two white hashes that frame the date. (That’s a lotta words to describe something that you can easily check out in the photo.)

This analog watch features a quartz movement and it is a healthy 46mm case diameter. The case is stainless and the band is a deep brown with contrasting white stitching. Like many watches, the water resistance is not the calling card of this piece, but it’s not the kind of watch you’d want to get wet, anyway.

ESQ makes a wide series of watches, and this is one of the few to be found under our magical $100 line, so it’s a good deal and it’s good looking. If you’re interested in an ESQ watch at a higher price point, this one is the same model offered in a great looking blue, about $30 more.

Price: $95

Buy the ESQ Men’s Quartz Stainless Steel & Leather Casual Watch here.


  • Unique day/date indicators
  • Price
  • Simple good looks


  • Weak water resistance (But why would you need it with this watch?)

Find more ESQ Men’s Quartz Stainless Steel & Leather Casual Watch information and reviews here.

20. Victorinox Swiss Army Men’s Base Camp Watch

victorinox swiss army mens base camp watch


Finding a Victorinox under $100 is like finding the proverbial needle in a haystack. Most of this brand’s offerings hover in the $500 range. Victorinox is the famous maker of Swiss Army Knives and, of course, they branched out to include time pieces. For a men’s watch under $100, this is a very solid buy.

It is Swiss made (um, of course) and it features a dark slate grey face with orange highlights. The hands feature luminous orange accents, and there’s more orange detailing at the luminous indices at each hour, as well as the 24 hour numerals.

The 40mm case is stainless steel and the band is rubber. The date window is at four o’clock and, funnily enough, features the word “date” and an arrow (just in case, we guess, you didn’t know that’s what that little window was all about). Swiss quartz movement and steel crown with engraved logo. Water resistant to just 100 feet.

I bought this watch for myself because of the great price point, and I get a ton of compliments on it, especially from my high-end, Rolex-wearing buddy who wants to steal it from me.

Price: $74.99

Buy the Victorinox Swiss Army Men’s Base Camp Watch here.


  • Swiss made
  • Low price point
  • Established, reputable maker
  • Screw-down caseback


  • Low water resistance

Find more Victorinox Swiss Army Men’s Watch information and reviews here.

21. Vostok Amphibian Automatic Military Diver Watch

vostok amphibian automatic mens watch

Vostok America

This may be the most unique watch of the list. It’s not everyday that you see a Russian-made watch. Vostok was an official supplier of watches for the USSR’s defense department.

The Amphibian case was developed to withstand pressures to 2000 meters; this watch isn’t produced with that specification, but it does have a very solid 200 meter water resistance.

This is an automatic movement — it self winds with the motion of the wearer’s arm. It’s a stainless steel 41mm case. The dial, which is black, features Russian language detailing.

The band, in this case, comes in orange nylon, but it’s available in several other colors, including a metal band.

Price: $87.90

Buy the Vostok Amphibian Automatic Military Diver Watch here.


  • Automatic movement
  • Unique heritage
  • 200m water resistance


  • Nylon band

Find more Vostok Amphibian Automatic Military Diver Watch information and reviews here.

How We Approached the List

Ariel breaks it down to three categories: Perspective, Style, Volume.

First, don’t let the lower price point weigh on you. Your perspective is what counts. What you like it what you like, regardless of price. You can find a quality watch in this price range, too. Just because there are watch snobs out there doesn’t mean there aren’t good watches at this price point. “Solid options exist for $100 that might even satisfy a snob,” says Ariel.

Second, we’re seeking out watches that have a bit of style, some panache. Watches that are “dashing looking,” to put it in Ariel’s terms. Too often, he says, cheap watches for men “aren’t very original looking, well-made, full of personality or, even, cool.” This list, then, is comprised of watches that are “easy on the eyes with a good design.”

Third, it pays to pay attention to some of the well known names because of volume: they’ve been making watches — and a lot of them — for a long time. Well regarded and rock solid watch makers like Seiko or Timex or Casio are so big, they’re able to bring some of their pieces in at the lower prices. That’s good for those of us with a Benjamin budget!

The key to getting a good watch under $100 is you: it’s about your taste. The biggest reason for getting a watch is simple: you like it. And if you’re giving a watch as a gift, make sure that you not only think the recipient is going to like it, but that you like it, too. Personal taste can be tricky, but it’s never chancy to send the message: I like this, and I think you’ll like it, too. To the person receiving the gift, it means that you’re sharing something that’s meaningful.

See also:

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