Nintendo is choosing NOT have a traditional keynote address at this year’s Electronic Entertainment Expo. Newly appointed CEO of Nintendo America Satoru Iwata provided a blog entry within the company’s post on its financial results for 2013:
At E3 this year, we are not planning to launch new hardware, and our main activity at E3 will be to announce and have people experience our software. Many people are certainly very interested in learning more about the Wii U titles that we are going to announce. We will use E3 as an ideal opportunity to talk in detail mainly about the Wii U titles that we are going to launch this year, and we also plan to make it possible for visitors to try the games immediately. As a brand new challenge, we are working to establish a new presentation style for E3.
Instead, at the E3 show this year, we are planning to host a few smaller events that are specifically focused on our software lineup for the U.S. market. There will be one closed event for American distributors, and we will hold another closed hands-on experience event, for mainly the Western gaming media. Also, I did not speak at last year’s presentation, and I am not planning to speak at these events at the E3 show this year either. Apart from these exclusive events for visitors, we are continuing to investigate ways to deliver information about our games directly to our home audience around the time of E3. We will share more information about them once they have officially been decided.
During the E3 period, we will utilize our direct communication tools, such as Nintendo Direct, to deliver information to our Japanese audience, including those who are at this financial briefing, mainly focusing on the software that we are going to launch in Japan, and we will take the same approach outside Japan for the overseas fans as well.
Iwata hasn’t made it clear if he’s planning to attend or speak at his company’s smaller presentation events in LA. These smaller conferences will reportedly focus mainly on the Wii U’s upcoming software (The Legend of Zelda: Wind Waker HD, new Mario Kart, new Super Smash Bros. etc.).
Does this spell even more trouble for Nintendo and its once legendary stance in the video games industry?
Or should we not panic so much and just let the Big N do things their way?
Discuss on Facebook