An American Hero Builds An Oreo Separating Machine [VIDEO]

This man deserves the highest of honors in America. Presidency? A widely circulated sex tape?

Physicist and copywriter and part-time mad scientist David Neevel just spent.04 years of his life in a freezing cold garage in order to fulfill the dreams of millions of Oreo-loving people: a machine that separates Oreos.


He was commissioned by Oreo as part of their “Cookies vs. Creme” campaign. So therein lies a possible major design flaw: the OSM removes the creme as well. I’m pretty sure that’s the best part. Someone should probably clue this guy into the existence of chocolate cookies.

Either way, at least some of America’s finest minds are being put to good use.

Read More