How Twitter Stopped the George Zimmerman Trial Book Deal

Trayvon Martin Book Deal

For those of you not living under a rock, the George Zimmerman trial and the ultimate George Zimmerman Not Guilty verdict has not exactly left people feeling a sense of justice from the outcome. While many things hang in the balance, such as the ultimate fate of George Zimmerman , the alleged book deal discussed from Juror B37 with Anderson Cooper on a CNN interview Monday night.

The following story is that of Twitter user @MoreandAgain, who singlehandely organized an successful effort to stop Juror B37’s book deal with literary agent Sharlene Martin, told entirely through the Tweets and Retweets of this particular Tweeter.

…the next day.

…And that’s a wrap. Never underestimate the power of 140 characters.