You Kick Ass entered the Shark Tank in Season 6 with their custom action figures and struck a deal with Mark. As their episode re-airs on August 28, we caught up with CEO Keri Andrews to see how the company has grown since the show. Here is what she told us about…
Improving Their Product
We took the feedback from the Sharks very seriously and hired additional people to help improve our product. It almost feels like a different product now! I’m very proud of what our team has accomplished. We are working on a lot of really cool things and I’m excited to see what we’re able to accomplish over the next year. We also recently re-made the heroes of the Sharks for another publication, and it was cool to see how much of an improvement there was compared to the ones we had presented to them last year.
Going to Their 1st Comic-Con
We just went to our first Comic-Con in Chicago last week, and made some celebrity heroes to showcase our product to customers. Nathan Fillion was there and posed with his hero! That was really fun.
Mark is very interested in how our technology can grow. He sees the long-term development of the software as being the goal, rather than just the short-term issues we may be facing. That has helped to put things in perspective for us, because it’s easy to get caught up in all of the little problems that happen day-to-day in a small company. So far Mark’s involvement has been minimal, but we are very new in this partnership.
Advice For Future ‘Tank’ Contestants
Preparation is key! If you know what kind of questions to expect and have good answers for them, you’ll thank yourself. The Sharks or any other investors want to know that you understand your customers and market potential, that there’s something unique about your company, and that you have the drive and plan for making your business thrive.