Switch Witch on ‘Shark Tank’: Interview With Owner

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Switch Witch entered the Shark Tank on October 23. Brother-and sister-in-law Rob Bouley and Lara Spear Riley started the company, that makes a Halloween book-and-doll set to eliminate the excess candy kids gather from trick-or-treating. Heavy interviewed the duo about the company. Here is what they told us about…

Buy a Switch Witch here.

To read all of Heavy’s Shark Tank coverage, click here.

How the Idea Came About

Rob: Two years ago, Halloween of 2013, my wife told me that our two boys were talking about a Switch Witch coming that night to turn their candy -which was a lot- into a gift! I didn’t know what she was talking about, but it sounded great. She explained that there was a legend about magical Switch Witches who can help parents reduce the huge amounts of candy kids get from trick-or-treating. That night, I couldn’t sleep because I knew this idea was amazing and that I wanted to start a business and create a doll and book to really bring the Switch Witch legend to life for people.

The ‘Magical’ Concept

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Each family’s ‘magical’ Switch Witch doll comes to visit their home some time in October. Kids can play with their Switch Witch, and sometimes the Switch Witches like to dress up or hide or be mischievous at night! Families read the Switch Witch story too that comes with the plush doll. Then on Halloween night at bedtime, kids make a pile of their favorite trick-or-treating candy to keep, and then leave the rest with their Switch Witch when they go to sleep. When the kids wake up in the morning, they see that the candy they left was magically turned into a gift! And the Switch Witch has gone home to their own families until their visit next Halloween.

Buy a Switch Witch here.

Parents’ Reactions

Feedback from parents has been amazing. Here are some quotes from parents’ comments on Amazon and social media:

“My two little girls with nut allergies love this!”

“My younger sister was diagnosed with type 1 diabetes at age two. I wish there had been something like this for her back then. What an amazing product. A two-year-old does not understand why she can’t have what everyone else is having. Great job Switch Witch. Way to keep it a holiday that everyone can participate in.”

“What a great idea!!! So much better than having dad secretly eat the candy stash.”

“We just received our Switch Witch and are thrilled with this quality product. My daughter loved being able to put the witch in her caldron. We read the story and loved it. Both the story and illustrations captivated my two-year-old, and that’s saying a lot. We can’t wait to catch our Switch Witch getting into trouble and more importantly swapping treats for a special gift.”

‘Shark Tank’ Experience

Rob: We applied last April to be on the show, and then kept making it to the next step, and then the next step, and the next! There were a LOT of steps along the way – it was a long process, but it was all really exciting and fun. I used to play football as a kid, and it felt like I was going in to the biggest game of my life.

Buy Switch Witch here.

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