We spoke to creator Neal Hoffman again, who predicts he’ll sell 50,000 Mensches this Hanukkah season, to see what he’s been up to. Here is what he told us about…
Prepping for the Holidays
This holiday season we are ramping up for the launch of our new menorah, dreidel, activity kits, and candy bars! We are continuing to tell the story and bring in new families to the tradition. The quest to go from a product to a brand is in full swing.
Lori & Robert’s Continued Involvement
I love Robert and Lori. They are very involved in the strategy of launching this as a brand. They helped secure our partnership with ElfYourself to launch the first Hanukkah Dance in the popular app.
The Future of the Mensch
I am proud to say that we have partnered with Pilgrim Studios to create a Hanukkah Cartoon Special that we are targeting for next year. Pilgrim is an incredible partner and they ‘get it’ and together we are going to add more Funukkah to Hanukkah for many many years!