Happy Feet entered the Shark Tank in Season 5 and secured a deal with Robert for its unique slippers. Since the show, they made $6.5 million, expanded their production facilities and got a license to make DreamWorks products. Heavy interviewed owner Pat Yates about his fun and cozy company. Here is what he told us about…
Working With Robert
Robert and his team are very involved in the decision making on things in the business. They are always the sounding board for me.
Partnerships With Snooki, Pro Sports & Dreamworks
Snooki is great, she has a very loyal following. We are working on some new things with her. Our teams are about the same as they were and DreamWorks is the newest license, obviously, and one we are concentrating on launching this year.
Advice for Future ‘Tank’ Contestants
Just be yourself. They want to see what kind of person you are. Can they work with you day to day, do you have fire? If it isn’t going well, sell yourself and your company. Never go weak, that is a poor sign of how things will be if the business gets tough.