WATCH: Alton Sterling’s Son Breaks Down During Emotional Family Press Conference

Alton Sterling Family EMOTIONAL Press Conference – Baton Rouge 7/6/16The family of Alton Sterling appeared at a press conference this morning in Baton Rouge. Among other things, local NAACP leaders and others called for the police chief to step down and called for the cops involved in the shooting of Sterling, which was caught on camera by a bystander, to be charged. Sterling’s police record will be reviewed extensively by the public. Debates will rage over whether the officers should be charged at all. Throughout all of those weedy conversations, it will be worth remembering that there are elements of the case that have nothing to do with the law. There are human elements that cannot be debated. Here is his young son, age 15, breaking down in sobs as his mother addresses the media: #Video: Son of #AltonSterling breaks down in tears as family speaks out about Baton Rouge shooting Watch above as his son begins to cry and is held by surrounding community members. Sterling was the father of five. By his family’s account, he sold CDs in the space where he was eventually killed so that he could help provide for his children.Alton Sterling's 15 year old son couldn't be consoled. The boy bawled and cried out for his father who was fatally shot by police Tuesday. He was embraced and taken away by loved ones demanding answers from Baton Rouge officials. "I believe this community deserves an answer. I don't believe they should've waited this long to give us an answer we've been asking for," Rep. Denise Marcelle said at a press conference Wednesday. A video posted to Facebook showed a man matching Sterling's description being pinned down and struggling with two police officers before several gunshots can be heard off-camera. Baton Rouge police have yet to issue a statement. "What I'm calling for today is that the chief law enforcement officer to fire the police chief," Michael McClanahan, president of the NAACP chapter in #BatonRouge, said. "He must step down. We cannot have anybody who allows this type of action to take place." #ALTONSTERLING Michael McClanahan is the president of the Baton Rouge chapter of the NAACP. Today, he spoke at a press conference in response to the shooting of Alton Sterling, which was caught on camera by a bystander. He called for the police officers involved to be charged, but was also clear in his demands regarding what should happen to those at higher levels within the department BREAKING: NAACP calls for Baton Rouge police chief to be fired after #AltonSterling shooting He referred to the “culture of the Baton Rouge Police Department,” saying he wanted to “root out the 1% of bad police officers that go around becoming the judge, the jury, and the executioner of innocent people, period, but more specifically, innocent black lives.” He called for the chief law enforcement officer, the mayor, to fire the chief of police.2016-07-06T14:08:46.000Z

The family of Alton Sterling, the 37-year-old man fatally shot by police in Baton Rouge, Louisiana, in an incident caught on video by a witness, held an emotional press conference Wednesday morning to call for justice.

During the press conference, Sterling’s son, Cameron, one of his five children, broke down in tears, saying “I want my daddy!,” as his mother spoke.

“He had to watch this as this was put all over the outlets,” his mother, Quinyetta McMillon, told reporters. “As a mother I have now been forced to raise a son who is going to remember what happened to his father.”

The press conference was also attended by the Sterling’s aunt, Sandra Sterling, who raised him and calls him her son; the family’s attorney, Edmond Jordan, who is also a Louisiana legislator; Michael McClanahan, the president of the Baton Rouge chapter of the NAACP; State Representative C. Denise Marcelle; and Pastor Johnny Young of Heavenly Hope Ministries.

The NAACP called for Baton Rouge Police Chief Carl Dabadie Jr., to resign or be fired.

alton sterling family

Alton Sterling. (Facebook)

Alton Sterling was fatally shot during an incident involving two Baton Rouge police officers, who have not yet been named. The officers were put on paid administrative leave as an investigation is conducted. You can watch the video of the shooting here.

Sterling was shot and killed about 12:35 a.m. Tuesday, The Advocate reports.

He was selling CDs outside the Triple S Food Mart, at the corner of Fairfields Avenue and North Foster Drive, WAFB-TV reports.

Officers had responded to a disturbance call in which the caller said someone had been threatening him with a gun, police told the news station.

Baton Rouge Police have released few details about the shooting, including whether Sterling was armed. But a witness told The Advocate that Sterling did have a gun, but was not holding it or reaching for his pockets during the incident.