WATCH: Texas Store Miracle Mattress Posts 9/11 Sale Commercial

A mattress store in San Antonio, Texas, has apologized after posting an offensive video advertising a “9/11 Twin Towers Sale” that shows two employees knocking over stacks of mattresses representing the World Trade Center buildings.

The advertisement was posted Wednesday night on social media pages for Miracle Mattress. It was removed the next and the store posted an apology on Facebook. You can watch the commercial above.

In the video, a woman stands in front of two employees, with two stacks of mattresses behind them.

“What better way to remember 9/11 than with a Twin Tower sale?,” the woman asks. “Right now you can get any size mattress for a twin price.”

After going through a series of mattress sizes available for a twin price, the woman throws her arms out, and the men behind her fall backwards, knocking over the towers of mattresses.

The woman then holds her hands to her faces and screams, “Oh my God!,” before looking into the camera and saying, “We’ll never forget.”

A screenshot of the tweet linking to the now-deleted 9/11 sale ad.

A screenshot of the tweet linking to the now-deleted 9/11 sale ad.

“To all of those who have seen our 9/11 sale. We are very sorry we have offended you. Our intentions were not to hurt anyone at all. Our staff is full of military and some relatives have passed away due to 9/11,” the store said Thursday in a Facebook post. “We are promoters of peace and love. We have given abundantly to our community here in San Antonio and wish to remain known as a company who respects and loves others. We hope you find it in your hearts to forgive us. Please accept our apology.”

The store’s owner, Mike Bonnano, later posted a letter to Facebook, addressed to the “victims and families of 9/11.”

Bonanno said the video was produced by the company’s San Antonio team without “knowledge or approval from our corporate office in Houston.”

“I say this unequivocally, with sincere regret: the video is tasteless and an affront to the men and women who lost their lives on 9/11,” Bonanno wrote. “Furthermore, it disrespects the families who lost their loved ones and continue to struggle with the pain of this tragedy every day of their lives. All I can say is I am deeply sorry and on behalf of the entire Miracle Mattress family, I accept responsibility for this thoughtless and crude advertisement and will hold my employees accountable for this serious lapse of decency.”

Bonanno said he is “disgusted such a video would have been conceived as a promotional tool and even more incensed it was created and posted on any social media site that represents Miracle Mattress.”

He said the company will be reviewing its marketing strategy and putting an approval process in place.

The employees in the video have not been identified publicly. He said the company will be holding a “personnel review” to “hold these employees accountable for their actions.”

16 Comments

16 Comments

Anonymous

People are taking the commercial the wrong way. All those putting negative comments probably wouldn’t even stand up to fight for our country yet they will place a negative comment in a heart beat.

Rick

There is NO other way for it to be taken. How can you speak on behalf of everyone posting “negative” comments. You are the ONLY comment I’ve seen that isn’t negative. So where does that leave you?

Anonymous

The woman in the video is the owners daughter. I doubt that he had no say in any of this. Please let this be k in that this is a horrible act and most of.san antonio are boycotting to try and get them out of business.

Joan Silaco

FIRST OF ALL, YOU’RE ANONYMOUS! IF YOU HAVE SOMETHING TO SAY THEN DON’T HIDE BEHIND YOUR WORDS, OR NAME! THERE IS ONLY ONE WAY TO TAKE IT! MAYBE YOU PEOPLE SHOULD JUST SHUT UP AND DO SOMETHING FOR SOMEONE ELSE TOMORROW! I’VE BEEN TO YOUR STATE/CITY A NUMBER OF TIMES. AFTER ALL, YOU ARE KNOWN FOR HAVING OUR PRESIDENT KILLED IN YOUR STATE. WHO ARE YOU TO SPEAK FOR OTHER PEOPLE REGARDING STANDING UP FOR OUR COUNTRY? I’M CURIOUS TO KNOW IF YOU ARE A MAN OR A WOMAN? EITHER WAY, YOU SOUND LIKE A JERK! NOT A MIND READER!

Wayne

Cherise, stop making excuses. We know it’s you. Everyone including kids at the time remembers where they were on September 11th 2001 and every September 11th following. If you forgot because it was 15 years ago already, it could be because you don’t believe that San Antonio is in Texas and America to begin with. There are a lot more of people like you out there and thank you for exposing yourself so that any venture you begin after this will ultimately fail when when the community figures out that you are involved. This kind of stupidity and greed is common at car dealerships, mattress stores, furniture stores etc…

Anonymous/Cherice Bonnano, you are a disgusting sack of inappropriateness, standing up for anything will be impossible for you in a few years owning to your knees failing. I suspect you would not fight for your country because like all the other misanthrope liberals you see things in terms of entitlement. Just look in the mirror, were you really entitled to that last donut?

Discuss on Facebook