The Natural Grip’s Growth After ‘Shark Tank’ Deal With Robert

Natural Grip Instructional VideoIn this video the owners and creators of The Natural Grip talk to you about their product and why it is quickly becoming the most desired hand protection device in the CrossFit Community. The Natural Grip is made out of a Zinc Oxide 100% cotton tape that provides excellent tensile strength and superior comfort. It…2013-10-03T03:04:32.000Z

The Natural Grip, custom handgrips to aid in workouts, entered the Shark Tank in 2014 and scored a deal with Robert. Later that year, we interviewed owner Ashley Drake, who told us that the company grew by a staggering 500 percent after her appearance on the show.

We caught up with Season 6-contestant Drake, whose business is being revisited on Season 8. As for new developments, she said, “2016 has been a busy year for The Natural Grip. We have been focused on expanding our bulk sales program and expanding our line of custom Natural Grips.”

Here’s what else she told us about…

Robert & His Team’s Continued Involvement

Congrats From Robert HerjavecRobert Herjavec is congratulating Ashley, Founder of The Natural Grip, for pairing up with him on the ABC television series Shark Tank2014-11-12T15:40:26.000Z

Robert and his team are still very involved with The Natural Grip. We collaborate with his team to make the best strategic decisions for the company. It is great to have their support and input.

Their Creation of a Protection Line for the Armed Forces

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Our Protection Line honors all branches of the armed forces and we are proud to contribute to the Wounded Wodders charity with a percentage of these sales. These grips are very popular with our customer base and we will be expanding our military styles in early 2017.

Introducing New Products

The Natural Grip – Behind the BusinessTake a behind the scenes look into The Natural Grip with CEO Ashley Drake. Video by Deluxe.2016-05-25T17:21:33.000Z

The best part of a small business is that you are never at a lack for things to work on and improve. We introduced the world’s first graphically enhanced pegboards in January of this year and they have been a huge hit. We plan to continue to grow our innovative style as well as increase the internal automation of our business systems.

Interested in The Natural Grip? Buy one here.

Adding New Retailers on a Daily Basis

Preferred Hand Protection of the 2016 Reebok CrossFit GamesThe Natural Grip was honored to be the preferred hand protection of the 2016 Reebok CrossFit Games. For more information about The Natural Grip, visit thenaturalgrip.com2016-10-13T19:20:33.000Z

Due to the successful growth of our bulk sales program, we add approximately three to five new retailers daily. has become a retailer in 2016 and we are very excited about this new partnership.

Expansion Since the ‘Tank’

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On October 1, we moved in to a new product facility in Louisville, Kentucky. This new facility has streamlined production and increased efficiency. We have definitely increased our staff since originally airing on Shark Tank. It’s important that we maintain the capability to meet the demand that our product requires throughout the year.

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