Anything involving the lyrical master, Eminem, usually comes off nothing short of brilliant. And so are the clues hinting at a new album rumored to be titled “Revival,” with a potential release date of November 17.
The first clue at the new record came off of the Instagram account of Paul Rosenberg, Eminem’s longtime manager. “Look what arrived at the Shady offices today!,” he wrote.
Although the photo doesn’t initially stand out, a closer look reveals a CD with the image of a burning car. The background features a “drug ad” that reads “Seize the moment with REVIVAL.” This detail goes along with a plethora of ads including a website created for the supposed drug, which is said to treat “Atrox Rithimus,” a condition that doesn’t exist anywhere else. A backwards E in the word Revival at the bottom of the ad coincides with the artist’s classic logo. Additionally, the star often refers to prescription pills in his rhymes.
And while at first glance the ads for the drug might come off as legit, it doesn’t take long to connect the verbiage with the legendary rapper.
When you click onto the website you’ll see the phrase “Seize the moment,” a lyric from one of Eminen’s famous tracks, “Sing for the Moment.”
Scroll a little further down and the site reads:
Are you ready for REVIVAL?
REVIVAL is proven to effectively treat people with Atrox Rithimus. If you’ve tried other treatments without getting the AR symptom relief you need, REVIVAL could be music to your ears.
‘Hikers in video not actual AR sufferers/hikers.’
“In non-clinical studies, 100% of REVIVAL patients experienced AR symptom relief, vs. 0% taking a bullshit placebo,” the faux ad continues.
“You should discuss the potential benefits and risks of REVIVAL with your doctor or clergyman,” reads “the most important information you should know about Revival.” “REVIVAL is a non-narcotic medication intended for daily use that can be taken with or without food.”
All Eminem fans will want to call the working hotline listed for “Revival,” a hysterical experience with music from his award-winning tune, “I Need a Doctor,” playing in the background. When you call the number 833-243-8738, you’ll hear, in part:
Thank you for your interest in Revival, the #1 slightly invasive treatment for Atrox Rithimus. You only get one shot to beat AR, don’t miss your chance with Revival…while you wait here’s some additional information. You should discuss the potential benefits and risks of Revival with your doctor or clergyman. Revival is a non-injectable medication given through the ear canal and is not intended for anal use…
And by the way Slim, I’m doing 105 words per minute on this laptop, dare me to drive? Hit me back Slim, just to chat. Truly yours, your biggest fan, this is Jen.