The Original Comfy on ‘Shark Tank”: A Look Inside the Oversized Sweatshirt Blankets

big sweatshirt shark tank, one size fits all sweatshirt shark tank

thecomfy.com

comfy blanket shark tank, comfy sweatshirt shark tank

(thecomfy.com)


The Original Comfy entered the Shark Tank with their sweatshirts made of blanket material. They’re one-size-fits-all, reversible, and come in three colors, blue, grey and pink.

We interviewed the Phoenix-based brothers behind the apparel, Michael and Brian Speciale. To audition for Shark Tank, the pair flew to Denver, with only their final prototype in tow. The duo said they left an impression on the Sharks by breaking into song during the tryouts.

So far, they have not sold any, but are taking pre-orders when their Tank episode airs tonight. As of now, they will sell exclusively on their website, adding more online retailers soon, with no immediate plans to enter into brick-and-mortar retailers.

Here’s what else they told us about…


How the Idea Came About

sweatshirt blanket shark tank, shark tank hoodie, shark tank blanket sweatshirt

(thecomfy.com)

Michael: I was going through a divorce at the time, and staying at my brother’s house. One morning last winter, I was walking through the living room and saw Brian’s 7-year-old son, Saxon, sitting on the couch in one of Brian’s old hoodies. He looked so comfortable. I looked at Brian and said “Do you think they make those for adults?”
Brian: We both figured there would be plenty of products like that in the marketplace. But then we noticed a throw blanket on the couch behind Saxon. That’s when the lightbulb went on. We thought if we could make a giant sweatshirt out of blanket material, we’d have pretty much the comfiest thing possible. 


What Makes Them Unique & Different from the Snuggie

Callie and Julie lovin’ their Comfies!

A post shared by The Comfy – Blanket/Sweatshirt (@theoriginalcomfy) on

Michael: There’s nothing like it on the market. We’ve heard the Snuggie comparisons, but The Comfy is a completely different product. We really designed it with lounging around the house in mind, but this is something you can wear anywhere you need it- sporting events, camping trips, the beach, a cold movie theater, an airplane. The possibilities really are endless. 


Advice to Future ‘Tank’ Contestants

Brian: Be memorable! Seriously, that’s it. The producers, who hold your fate in their hands, have seen it all. Do something fun, something compelling, something memorable, and do it with more energy than you thought you had in you. Having a great product helps, but it’s not enough. Those producers have to know you’re going to give them great TV. That was our focus from the moment we applied to the show. 
Michael: You have to understand that you’re selling yourself through every step of the process. You can’t let your foot off the gas at any stage in that process. Always be selling. Not just your product, but yourself. Make it hard for them to say no!


Pros & Cons to Working With Your Brother

shark tank snuggie, shark tank blanket, shark tank soft sweatshirt

(ABC)

Brian: I haven’t found any negatives yet. We’ve always been close, and there’s nobody I’d rather be on this journey with. He’s also impressed me with his business sense. Going into Shark Tank, and having a history in front of the camera-I used to be a TV news anchor- I figured I’d be doing most of the talking. But it was actually the other way around. Michael really stepped up and owned the room. I was very impressed, and very proud.
Michael: Working with my bro has been amazing. We often comment how we can feed off of our different personalities to come up with ideas and solutions. We are business partners, so we do get on each other and get frustrated at times, but at the end of the day, we are brothers and the love we have for each other will always come first. We handle different parts of the business to fit our skills, and that has been seamless because we know each other so well. There is no one I would rather be successful with, and our drive to make that happen has only brought us closer. 


Other Shark Tank products:


50 Comments

50 Comments

Twyla Whitesell

Have 5…worth the wait. Great company to work with, they do everything they can to assist and please you, rare in the business world! Intend to order more. Order yours now, don’t wait, get your order iin and on list. You won’t be sorry.

Reply
Anonymous

Ordered on Dec 4th 2017. Now 2/20/18. Never heard a thing for this company plus link on order is no longer valid. I think we have all been ripped off.

Reply
dennis knudsen

i ordered a sweatshirt right after it aired in early Dec 17 it is now Feb 18 still Nothing

Reply
Sharon

In Australia
lm Trying to buy shark Tank over sized reversable sweat shirt blankets but all l keep getting is history or stories on how you work with your brother etc

Reply
Michelle mcreynolds

What site do I go to to buy these cozy coats. My daughter wants one for Christmas and do I ;) will they get here by then?

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