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Mattel Releases BTS Dolls & Fans are Not Happy

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Getty BTS attends the 61st Annual GRAMMY Awards

It was first announced in January that Korean supergroup BTS, short for Bangtan Sonyeondan or “Beyond the Scene,” would be partnering up with iconic Barbie maker Mattel to release a line of dolls. On March 18, Mattel started to slowly tease fans with how the dolls would look. First, they released merely the silhouette of the dolls with the caption, “No more dreaming. Something big’s coming…”


Mattel then released a series of photos that featured a close-up of a dimple, which immediately tipped of fans that that was RM, the corner of a lip, parts of the doll’s hair, a piece of the jacket. And on Monday night, Mattel finally made the big reveal.


To say fans are unhappy with how BTS looks in Mattel doll form would be an understatement. Twitter exploded with fans claiming the seven dolls, who are all dressed in outfits matching the band’s IDOL music video, look nothing like RM (Kim Namjoon), Jin (Kim Seokjin), Suga (Min Yoongi), J-Hope (Jung Hoseok), Jimin (Park Jimin), V (Kim Taehyung), and Jungkook, (Jeon Jeongguk). The video which inspired the doll’s outfits has an outstanding 410,133,546 views.

Sejal Shah Miller, SVP & Global Brand GM for Mattel said in a press release, “BTS is a pop-culture music phenomenon that transcends age, culture and language, and through this partnership, Mattel will offer a new way for millions across the world to engage with the band. Partnering with established franchises that have global appeal is a cornerstone of our strategy and given our creative expertise, we are perfectly suited to create products celebrating BTS.”

Here are what the 7 dolls look like individually:

Jimin


J-Hope


Jung Kook


Suga


RM


Jin


V

Each doll will cost $20 and will officially go on sale on September 1, the same day a special set of UNO cards are released that feature a special BTS inspired rule.

While it’s difficult to make a doll, and it would be impossible to please everyone, unfortunately, there are a lot of BTS fans that are not happy with the results.




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However, many of the BTS army are extremely worried about being ungrateful, and they’re making sure no one tags Mattel in their tweets.

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Emily Bicks covers the NFL for Heavy.com, with a focus on the Bills, Seahawks and Chiefs. She's contributed to Heavy since 2019 and has interviewed some of the biggest stars in sports, including Jerry Rice, Shaquille O'Neal and Stefon Diggs. More about Emily Bicks

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