Aside from the Super Bowl celebrating its Golden Anniversary today, Doritos is also having an anniversary of sorts. It’s their 10th year doing the Crash the Super Bowl ad contest. It’s also their final one.
Viewers were able to watch the three finalists from this year’s competition and vote for their favorite video online. Voting began on January 4th and ran through January 31st. The winning ad aired during today’s Super Bowl 2016 broadcast.
Here are the top three finalists in the Doritos Crash the Super Bowl contest:
Swipe For Doritos
This commercial was created by David Rudy and depicts a guy on a series of Tinder-style dates. The clip features a celebrity cameo from Doris Roberts, who played Ray Barone’s mom Marie on Everybody Loves Raymond, in addition to bit parts played by Marguerite Moreau (Wet Hot American Summer) and Carolyn Hennesy from General Hospital.
Peter Carstairs of Melbourne, Australia created this ad – he’s the only finalist from the top three who is not from the United States. The idea for the commercial came to Peter while his wife was pregnant and going for doctor’s visits. The baby shown on the monitor in this short film is a digital enhancement of Peter’s real-life son Freddy, from his ultrasound.
This commercial, of three dogs attempting to sneak inside a grocery store, was made by Jacob Chase of Los Angeles, California. The dogs are of course trying to reach the display of Doritos that they can see through the window. The furry trio try various ways of entering the market, only to be kicked out each time until they come up with one final plan.
So which video won?
The top filmmaker has now had their clip seen by hundreds of millions of spectators (last year’s Super Bowl game netted 114.4 viewers), and also takes home a $1 million prize. He will be given an opportunity to work with Hollywood director Zack Snyder. Snyder’s next big movie release is Batman v Superman: Dawn of Justice.
UPDATE: The previous version of this article incorrectly listed “Doritos Ultrasound” as the winning video.
WRONG! We apologize. Maybe Steve Harvey wrote this article.